Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b26f0f8e2bef2ef90c105b208c60bce2","s":"48d9910a5bae20b6"}
