Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2c751b4d623e6852d42194db9ff9591b","s":"7da6af07fb06936f"}