Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"92bde70ba2f39338e4bf7fa87633ac9e","s":"bfb632a6bb2af4af"}
