Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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dFpScn15VnnCupq3QYyK2\/F7LIHiP3GuHDc0HV4HbRsxJszd1nVeM+aCVRsOSqO0NSexpH1M0Mi7FENamo99rrpQea3tMxDtcLC1yhnMzM53T0zSQcYZfaDYW93VJ6f95byCv1Hjm9zeYC\/7hd+sakX0QRhTDCZHuSzFoxwkxXv\/1lJMcjYCfUhyOslZMUxue4L8Nw8tEXEJW6gzQj\/tFEK8Mq1BA79Y61TmgdSYDdl48P67Lm5EDtsQvc39fRpAXrJB6wVZ6\/WgJz3TXCLoVAznUnYsJ38iWtBgSExZSWyRZnWjeu7VDE0+3V0Q+GeFQARhXtbYmJE27RRZW0lsCQzSLG4vYf3AhtfPZoaTodu1\/pYuU\/P2AYG+cB78\/W7dotAlPo4sox5i9\/TBlwgDn8F6DeJCz88KEoQaObrv\/cnXhUj8fJNi0m2Jy0+JhJpRmI+T6keP4ME3kOMpTruQotHeSGbbDgqSvqR5ZxbFdE4cGecW8Ir\/AK6aKEWEhr9rsoHabkzrjVwXnacQJ5LQeDb1mz2FIy\/iPxkaumMQg2UiJG\/\/JtPeefIYavWG7VaPUT6\/GkiQHQ9jrRo+ba3dHCcJsXGLNm0mqYPaPsHpEw5kxRAH17ArUn9TmuzXojD8QfL2M+7ddI0j4pgXB8ZcVBTGkjt9Y10FhrR8q+JHsWFYvhIbSpKiwrje\/cJntQlD6jAC718feW90lBIH9SNq95TtbUnUPKFpUNNC85MWOiDB\/ZmkZcmJP7QAN15EoyMPssKqj\/XbHz3ZGaick+ew61c9udcrPD+8emQ2BQJz3q5AcoY6ek7NmoViZmcxsj3IDc9FFpMimJvO4NkQ41LM04URFYWoHTczP+E1ZUm9+l6m9E+56GfeLidDQ+xFK0iiHHdZCxYA2JGZrbTNznsm86YkuIE9TWn+EarJ63px2GtubNWnkUUKqSwW9DC07VnP\/BgiUVTRxp+6XR137gPUZroDvA\/PPGf0j7VU4CbqHQk74iFy1Stgk3jnPWEfKVUuqC9QRODA9vOUf73i+gBpYkBhgNAVT+RD68bLeSgqWxn6KcMC5n4HyL6\/zB6wjCX3\/ZC67DFQanVGR7Ywq1ovZdvIKWsvjwQLcM1rbUQDhlHYq516GOl7N3a9sN04\/\/kj5xp8a2DXsvgg7uWoNkTdxdipPA4jPVemZ3CGjHuvoc8OQVq6hzdyN7wAVMrIR6Y51w+5+8+DAY2XAFYjESGodPwfZ2QNsfK2i\/dGcEwU5wl24XBf\/QkOw2mwjXhdCoT0SQsHtK+pHoYbQSPMJE8BKfawtE51E\/2SQmH4YSvcOyiC\/g9JzeiF2HkmvlrdEeaBBQOKZkqmpKNQzRqcTKpF7PI2rdT\/GGOG1iMMxxfN2Qyi9jsG3ClwGZjkUwmHWbbuCVYmLYUcXjOMSUJQsihHsmR7+h8XPCKelP+lYZlEcHC83VDUFqjt6N\/F14L8iRbp1kQ\/ba0a6m3EQEnKz8vlM8p0Ifo+WheexWlT2nHwTiUTllxI8j3Ce71SLIXq8awv7FIZT7wxWSiDu3zE4BX3IcTNo8nPhHApMR43deREuenb0bnSA+Q\/BdopMOgpqmyqybzZ0pHW1aJXsDMss4cs8OirQsxgJQubYWRfrKe4qc8DxJBSquPU8zdTTvlkHO4Ki+DtYW2wSQI\/82lwZexcBkDTAPuoEkfmBAkcnfLBNjAYAwd2MvmzMHuLlE3pLeqKzHCHZjYMFSHCJNAQO4CrZ1oJyTkpE+WUcQALTkOkH7CzwW3kMVxixFNV3LrpAcE5NF\/vKZdAamFMUgO1WSRmnGLyutPtWv3HonREzIoSW+EfBQpraSd1cDoiLGJToIy\/GZowns6OLpRrzCQpxlOacloKvRGQlDz5ZdoBIjw7qPpS1Oh7x9Z++eSXSx38OQgcMcztwaUXlsZzjfjgiJLeOJlbnZA6t5ixMUPiDgAplPm1GP2zSmaKEJQCOBKBmSxaDox4KwuNyGck54zvkYSoSMKXCVnrigLNZi8\/6+40Cc5T4VpfGG\/6EvM1M03I0QL+\/E778slV6yyvBNrDPdFfwtUCBYp8ItOuJrFpFy0QE11k9dxTrhRdjCwKG81L35kDAqVJZD\/nOE75ldGsudRm1wujuFU5zGosNZbr\/3miOd5pDMc\/+kk5hw8Mu6aR8SRNAdOttlv5k0\/sft4QQArQSfzhj508fF0ZJuptulVp67MoMZN2kKOo1Eb\/QOf4JDHEtpJ4C+ThzhK49Yqc9UJfutRr8e2vXsn08QGskiPoaolCgZP2u55ZQHcW1Z5m119UJNV0VeQ6vrXLkRztYOHeS2dm7Ra\/399w9Z50Cg9N4gt3sMtfzic61k8wF5GwOiAWSiOiVYPqlME9xZ34wSBQ06gpwZFFGSaYC5\/veTseE4\/aQ4i2z0vRRZXBfRrfe1jZOxIkPdPgY9JDocq2ntMhVHjgt99NG66N9PhgqITwjKMZgRoJSJSa6MIyf6kXw1rDROqx6aygNYRLyViDyl3aPSdP9Oa84hy7aH+8KBHAjC4sI3Rh8GhcbB2p0+L5rtWPY2tMyvXXbMvC3CsZHmLzWgEEhKrlNHmCBy18ukGXHkeZACfZweYFG6kzAeo8rZE2bxvqCgWmGC70MNsD7FxSi4BEGzVALL9fgEeKk5yyCD+a1a+4e34ki0vjMDvj3brH41G76FHi0WwwzCIQ5z22kVQizq1DWnys11t2v2SNIjhTDUKa0jGCyufjSxFZzJXijzNzwT7WOBTKmo4V1z3xXEuAb9SgHutWlenJ0FP9CkpnIMSex\/J4bWf0xFUCnSClasfj4B793LjvvlVZv4wNSTBt7XiMOjhheVY8F9Lsrg6sgo9AlZ7jxnP4qannLNdGABX1AYuYUXHYm+hILDZCxfquXs5dWtgRGJblAmKS8iV0txFQTOY3oJrQ8l1chjiDNFlYF55B2hVtAlaCsfP6pfnwwem2yhhl8Vk7ezG8VFSYeTuekI9OSYKaDMMuu6F8JgU9+RItJVlBfQKcbjS5HaDC76Nv2\/LCpaaJj1Ezxz9Z9QFSMuks1ESyP2v9Dv+cvNik3lZbyj9wpqUVKP107x4oqyn\/+YLtZohKqAYEpQ8XxvebuOq+4HSL\/dCumIkduqu1lslodLl0wNyPtN4Gr54D2z6+1GU2j6W9PM3ArrA\/KnMlmmzjL3Z3BemAFtfBPrSyNv8Xb1MVQBFyu0Mb+tpg8widhIGBi6voA1nS\/wz7nXHi5IYvVeKqunR1RueqCyoYvxuRo3J4FgkD2oflnvMLqs2xPFKh1cjG135g1qcYX0eokwdTmvwaaqvkdy\/Cn1YgDn\/rCBdegx4kr1IB\/SqFp\/gASickHej35PsfrueHlT\/u5OjG3Ibbhw6n75hy1EFFQtndszmShndp3WsolFLTyjiB24ggC1unGMRQFLG0wwpkVF4L0wgcfN0451VXzR8iy+oSx4YiEqNAIltjeH7fjWk1DGkdPAegbs0u6T8p\/arlCUzL1k2M3pB3V8iLWNQPYOkggLll+Y9bmVkcmo7T4MPaQu5Amf60sposG0ydCdHSzOa41cjVh523z\/sEeDszNzABmZJybZjC98fu7JBInWpmuXrAg+g7aiQnOqKog+GhYFvvEu\/U0hpCf2zjhDj5yfNNmNPEPx2AtrskoeAiiuqhg35snLt9zO1TpA8BbBvSGXUVz9f+hCZPTElUejjIDCP0WkJ6raMwYmPhhdkKt8E6vaPF3Lj9+gAbXpGnbibfkJf5yGAFK6fGJyNqndN8k1tOUswclO6vjTv4OkLBFPgAqCiyYRXC7UEE5w3aYD2PFdYENSh+fYw7P\/oZe9uusWLLFaCWfZLohlUv1ZvQYl\/dXDFNdLkfYjQZ2CuIibJnxd7l4538hMnCVtEZFT8sQ7oYaYHyM3ukqBTtsBD1eva2j1+buvPsOSApljLVOcQdm2fVK1W71+v8Gp3xVgYQKmDAIDGBpQNbsv83JgSr5XG7exH+eCbN5hcKKKAAEFe+D\/xZvQMFuybcGJsjDr24DMI6pRA7XxApzd+oSDkW4JILnZR8JiYF6buhdW7aJn4dzhyFSXAgiuQqxdYLMFdjlUry3\/DhJJWAiPlumJTT1Xjd9Szbzk5+6Fbcl0IsORE6UHbOch+K5xPyecDXRnNBwsIE1+bxwroEBZLCCq6KPHv\/6xZ8R6XOoZ\/EanBKXxFQCtVIRZ29s7uHizV0urXZTuFvZK8JWBTPtJdmwNn0s0Shu9RPeEhtAe5y+u+AGRRLTaj4xD6fUYR3YA3pUARZmcw\/fbVoqJknYc\/IiEuY43ZuskiiNLLX5AanZGUnDsEwwE8jorC33IUe4zfQ46\/M1s717\/\/7fDEu3ktT\/z3cexPSGzammvRJ0kXDkLj5QnvocI77ZH1qqkfilR3dy2oX71+crJZLdwJXNxPukwH39wKJIDA08bZ7Jtakxlb9h2pyiOyvjafNE0BOmTqiWho95iS5\/aQoyKEo\/yFvZkGhuxTws2sPwtSFDUKrOvlbpje6+SDT8bAr\/V1ALdROYZbX\/3sTpTADa8qwPzDBkWwPP2k1sC83zNSwxffU616utbo58ESMF6VZI07F1rXTepbQkdJtfPzc3qf10wKV9Ib40Dr7Vw5NPS54P8D5OQJDAYv+0H9WbZVbBhqlrzLd+cNAYFUG48ILU\/igksZZaeK\/cFPbp2BBBad9AUIaxq4nFK19XFGr+pp\/0sxbOfFPvdSx51\/dkgqYvcxeWLwFauXa9dCG062YfrO2m9mLth2KeUp4ZS\/qIb03tDiCWIQrYBZPw3rw3DeLeCsvyD8iak+JjXVJGm2yj4fDsIuQLOh1g9D5kU8Q4zKbCiEg2L9Qjui9m8eEYP7GLfXo4C5k0UjS7m2APkgVQxiqb3qJdV+AJEqK+Zjv4zaQyNz79CDX67bHLDS0s9Aa\/fDTrmJjlkv7ldbLNURDExCl9hIbzZ1Vljex66ph16FTx7rYYRo9CnYG+3zSa7MSfkreFQ3QvGla5ElxZt9hnqLQ80mB0S1cc2dqRTQABrMm3EvpdvCnB2LauEJYXl7nOTJUNDD7BMN61XWpTPhLsfXhZC0T3UgPyWIG0u36DJfSmdXwJ9x4BRvuEK6fA63W8DVQ9z6xAlrDGsKU9t8lFemn+pKNhWxrtN4VgulbG9HFDUT1f3NhK1Af3nSaMyh4Fs0h+3yQskBnvNp3Uf5I\/jv\/jJSEYt7FGa0gj3VV2lkmMVqb+LvaWE6pJL5fv7Xzz7fG1AJ7OK98AYDzGQnxz9mWnNdF4wGj5KiyqrF5V1AcGHDRfmPbw3r5wKqu8SH4m6sJc0uS8rUY2dIJZ31BBkQk21Vl\/\/3375Vo9xrVuYmCiTr57v+fUFuhESgP+UDu\/Act8wYc\/k6RK5i5KeDk8j4cJ5kWd970R6dRF7jpXAelxaCpoxs1PExikwl8vqAXhQO3flp3fENwLiXp\/YeHVpWkqECX2bvWObEO3yEUIOnhr0yoqh\/MX640L6KUEUJH0hIAEI6uVXuqvySP78RXIzoSqrYe0EhGfm\/ODAnW8x+ImmNQBQtlyuPxmKJTxojfMd0LkFqhcI5oDG1siy1M1t\/oWSySHLUNqPoN+t3K0DWDK08tJ38p2L32pP8G2AjHRL7HMxwpFD2FHSVevvsSHrUCOdYrnB0PRF1nWhpyscofgPNeIh\/cmZWEB9Jv1MO+hpPU5VL++Eh8KmqpskrhywA6NTooprVP\/4S3IS9HhygXf\/7FY1qbOgYJfpgZDYo1N58cTXM\/Wl8xeIj\/dpjP8RPmXGOt1W4iH7V9QJGzji1sSjkXgZsE8D+LOlygxhRVEL84lu6CoO\/AXeUP2Sl4ELmIjx\/rkE0Eu2KOK85sZPgxGhclh8ODyIm0PpCxs3uFsM9j0SQsStraEmNwypbwUptHRWaWmGwEof94Jc\/p90vqqUpV8hWlREIE2GMILE1OeVq\/dBcGjLS7V6u3Xjs3TlxmDH13dVpK7t91nvu6nfv\/cO5cxhyyGd9knzAxxqp6+3LaagUl5trBCTiAKUYSNbiZ6g+KnRlv458C4oiNSNxc6gbnYa21kqpWHPAEwmhV1XnaNru4PyTwNxZmiBkDxilgRQTz6MQYf\/6YmdMvWMH3I5G0FSAs2AIL0\/O1afQzhER+Zhsn9EVPWqgF49Br8+x2UCrP+wsMkE7Z1DcgkYVeg1k67vp5\/ciINaRrgBmMjZ9yBAMy86XhvZ8YRhlI+3a\/\/ZB32ZoCjsYGB1lHjay7PsvHENBUyhADeoRhL+1qhYk0Dl4LQWSQbXRgoXBpYJ3sN\/4Lg44g3Oud494VECPAH9CPT4QxIJ6c7jgvOGK4IAR0ZV7A0XXF6R6xNmGEYi\/tPEY3507CWnOMw5IkmQ5LKqXEGMQBVE5\/24t4a7uGQ7m3Io\/3sxst+8laQWL1t\/tBR5kXK0FrWLMWDSquBaYiitd26GsMowjGE+GJU+pCBlwTRJ2PQ3yZaZM\/ziX67uAaITYcmcNwNoRbOt7hSu\/V\/09WpQ\/PSZO9\/LZLlbkHu4ICiLs+n+JR4iO22UjOFb2TbCYFi+nLEe7dAfeyuVFGuVodsXycTNLvASEgFe3bCeeFNTlziQAijLSury0fGjv5CeOUNqVE52Twqy2XeN4DfWvNzBExVOMVMpBvVzb7TlIMxtR1QTOxMw5OGP+rub6iuxwfZCycKhQ6XVFNhPtlgooqtyLvDWcw3JLggGD72r6DWQsYdEDWJH2gTMeJLoEJCyh5pRreTeekiUl1xTZixB5XE+J3VgGJQlEMDEjitzIyhl8o0QyOcO+ndhC7PnqnZbLNiJkySa8J6Yoeb5ZwZUUch1JBaP6GKB3uoHm1txMDXKk6jaAzkxKMYOcrjtOcpL0LFFeFEQGVD1MywfvJio+HayeCkDuuLGHS27wweEVEH3YYCQymUdx4ez0Cqd12DfuPf345p55PpWpUxAlnIayQw+qJHWLnVxZ0gmRZ3F0NF1mE9JWFq5Zhs5i93ooBxC44UPlStulyPtr3t5huS\/ZlUAFbRLto2kevF65oQ0yM8ftHxYBPxoQEMaGtrGvQmVb7n0Hd1eOs792e9EjST\/Rp03Fl31cTKPC6kIZWLA5Ocb\/JMr859U\/gtyU+uzzCOBV9HxTnSy9wdI5LHVLFnPUUWzysxxDKULZa0RlVqR2vv+XdohcrZ2lCkWC+HMS6r0N\/Zh0EyfHuxbRwjE5LN9Odiw9QIm8FVdBRG9KVw8sdFM90n4S6ckrvnb2lbXpkeYiKKoD3RiPJhDmpnWlMf+3BB5IbrV6gJ8u3zFO5xYi4I2+t66JC3\/96LqSGWttjCG889bntI3pGY\/\/\/fvahMi0uZ2u4HJo2qPgeHWnuMrEV9WOttSr4NVGQr+7gdfQW2Cdg83uLd4AbUqS51zUU\/nTMIOrYnUYPoLT03ulFWmLepZ8nWUZGKVLEdd\/FWNBdVCBBDYQWrAZ6Cg7EQbBXsbGKZJvXe6KBxOqvrrvabP07zEorShVYtRSaD4w\/4dQJ06bIL6PPsIgsW1PEb\/K6orZDUo7NNCohaWS5JNnBv8a4EmI\/YYMixxn3nk54zlywuVNF+nFvGWugxZaF2W2vZzGY3YsxOkLNjI+DB4xrDrqQ2U05TiDCVjpd4O8kZaHrSuypP1XO9dq5Jf2h6DOiEPmU3dX89FgKCM\/SWObOiYELULG2dzDXpkI9rDTIIrBCgO+xMCC2aFaHKTOnxr2R8p5n04tsU47dddSwi2Ne08dJdw5tfQELiSMD8Z6xqwt0GwwoZHxuAedKhbXwKnAOqcPOWs8BzyUkE0lHMi26u\/rUsR1Q82vpFAt7aM7r53Ro+p0mgYa+99QxvCinP\/Z2yGnflW\/QOcAsckWZvsoepzJSg1+sKHeMe\/v\/cu521S0njRQub9GP04hTsC0ZRANdpBRV4rJ4fxhcAud5TUQcUw1xbXc7Vtk\/4zuNmC22prtD7qIqSWCfRetQJSAMDAvhMp8jbw0qvq91Dr3RDpTmYFcnZKx4aT2qnVFaLLkBifT876uydq+eM5e\/9f7d\/tLxyfPPRqD\/0bgV0Y0OGRijpZUctIcnFkvAajLZErs4H1Eq4rWJoVHK1co8yPrpGtfPqmW+PAvef2xlAgcNuYPxCM20+\/glvCWjygMhPv+10AHo8slLVt2ovy6+4NI2EVrNkwGm+fF7KOGcU70CWI91xooB9c5hYuVf3x6LYz1aHy\/XU2c0X88pzBbqYCXIMs82x\/dHACDyXhNwQ64d2ny+pAZ9c+8howKxA4FUlQb92Iv+cJgA6\/Sc1NH2S5lYQJepVkoXF5qIH9mdBj1XFvDM\/q3k9yMBcRal1J+qjnyHpEYR2J4AIAm0\/pW2qFRGK0\/XpVaqRmQcatquxiYwvP2e1BZMjTPb1cNgjbeVGLi\/Fpsl44QbumGEUZvYvXiDLe6HB7NI3HgwPKk2pohgqusTSGlGcXgp5fFkDJSBVbURpzPzO61YL7V6T8BHIZnFewMXn88mr+eXwp7Vhb\/7aTpxXkbd5e9SpqXt95E6iTOghYOEQrsKpTpcUv7vxKRhpqm4JRKy7h4ZqItmN2JQsVNtTFrnUSB9EY0vTxdhTvB7TP+OcIgNK3AnB3nHeDqgKVxyWUc09psnpo11fu2k6uHoKxB0BurqfAeVagery9bTUe6SyKkVx6+FMaECCh0J6MO8mEJjaKzxCxlNj5zz03nV0JrHcrVQPG3WzdeVxxAwxda5VhUaz4ujjLqVsCn037vQFEhIhdcHbpxjcbliP4NFxGYCMgroFATG\/w2XTpIxm9qcSwsfTj3arfbqQYaxD4H1NGa7PbKCaBbS+\/dUEkgCphSOth\/jjr6fvYq9hYDeVvBwE5MN4KKYV+7rPjt0IZyGPEM40d1YmlrZ+5GTsT6guocosjaTfHBWzHit\/OWmp0UlEvCmijQjlxkok8gOHysg2oJa3RmmDjrbq6JF8zVYxFqjheqjiwX1pbqm8ROb5BvgtctWcIRCFcX3t8IOKju0cVDhYVjBKpRCoLRmTSzMg7P+hHdFFyZyTbe21Qg\/iZMt6vGv4iKt2pNLn9QF4DWPiKHXiAtmUpRM\/yYIjU9iqIloSGKyFoj57eR4C5glRj7DzeFjSYExCoDozvl\/prpBCcabt8BwmcoiD\/e446FSgWvgCHWaFOGnhXTaPhpVImS2eJEwRWlK3A4l3Wynyoq3GLV1b7iB916tB3WOhOhzWWpZursOKvtSLk0n4LQviwr1W\/U09JYYCZtSE7MztpueiAVIEC+TauaevLdSjO5vbbNv0KdlkPnUMtQwwEV1dD+HxTkKtG+ye0s7CX81Tj\/OBd51ERZSBOiVXn5r\/gkBKQQyMbPtmwVSdWZzEMDBkq+n44JbwRj0NuFEJC3u5N1v7WxU8uBYG1gGoKpwC6M4dZ3bviO+yP7KFamHAjM2o7os0REVO\/PQ9kgQiO0hVAMLz+NO1zGSlGnip+X2G3gP1DtuBWBAftLi\/R5MLvzTyLTaAu5RsHCN7FX2XyX9LuZnznG5W7lylCERLD1jlfJ94uGUrbQ\/CuDUm69TJwxwcH0wL4s4UJ1NXTaYnlXD41C6KMy1OOcemX3Hxi1nC1Ef4hn+XPzcU6gMWs\/UCDrF\/m3pzgm+GxwFi8VKxfFeQWTLKbdTDxoe1TIQCz075KMH14kJHyEFtmjpgMD1vdFylvTB4JxuAIeK1rCQaTQR9m6dMRyOMFEqDynFW6O7O6f0xkO\/HywTNQk0\/QvDYVYvbohRQ+9jE08Iek+Ag2tbWEIJIgD35fGDdaHENG4YNP7x3LPsjbfe7dsL9lONtv4dNcgy723DisZFb+LMCWqFUHr3kUmU+Ck0Ifc95NjHcFrwCwnxC06zS7egATaWTgif3PjpXuhLdkyYyLwLeEZc0M0KXed8vHjRXGXc\/h\/zU9AwBzUPsU71FWiVnwl81d6E3F29Pwia\/Vhb5jk8p8EMrptvTTRJ9IwkC\/ly2X4LJ+krLcdzGvJ9F2WG07AEKrf1izsxZ4Jy0X+PYzGwZ3UvB\/XuS8jOEBlgZnpk\/5X9TrO\/2VXsJFNpC1ou6GYo18SyGnKrfqOhsSMAt9cRKSHaTDRp\/Ujb8CoLLunoq2\/O+goA15uQpWGln1qRiNLTJ\/ACNqjFH0MuW6YKbxrfYh5+LAE2jhLczJ59E3yGu54XoMX5Bv1OUorgyFLeX6qxKz8c39r\/WaA2CNY9HQW9rTdcGcFhtTvE9q2Er4PTKUeRBpgAs4h\/VKG7Laep8bXd1bBGFcPqcvK7+dzQOzcoZCtoIuIN1tPN3F4o82o004DRwxnW6WpqCCJ1H+fZ1YXj\/2IDsy89nuDgmnKAdpH7GT12pbyQXReMNnkl9PgUFyXlHuVe5GiBUGuzdGHp2QarUPqz9L6NQAwBIvgu0E2uQZ4oN73Zq49Px34k+mlaBE2\/RQKmlzjTWRKVk9R7IfXAWg5E9QMoMLKuhgB0LpW\/CnF8cSXY2XY10owBIaZqQdxA+ZpxFp44NWak0bwgyttfuUDCwEZ8nWqcONAQGiNjyad+R9LctUGVDOTtCIddIjpFdjk14ifGmJJwmIdubcGEqOj6w7SPbQxJaSkCYY1kYmmtWoXeDwcFFF4mzGe3ImIX32G+By7+z9S6sTRZHeky9TPLWYhgw55+Q6ptL3LWKxk5xroZYQky11caUWAFM7IzBuiUvQ4TeYI7nLstCu2eZ9fOTZA2vM6xD9hcBoe60+9EjcfcXGrWHzIdqFqy4YPABCFA8jZ8hFUj65OMrtyVyvOBgnshFsgKWa\/bVj44CRIYfh3ycxmfBKdvahcIdxGuku\/2SLvJg2b5kzwU09LgyTonuDWElwpqxXefXMIOBnCbI\/QefZ6Ux14y0m1htwDQewV9ksuHoKxyFZI\/sK+KGHPCvjMUkZ\/xYrnjKph3\/vcPUxPQYQ25qzVeCBIt7UFQMDSA0vncqyTXPfLWD8DG8YYXRbbWFgeTxekr3axS2btfZe2ayoBmORGkcw4X0\/+Q+72LpXp5ueXqrZm\/fTJx5OFlyj2Kqw58dCJAdluHJ87D9gOyQnJfIEFhQ0XHUEJihghM9q92ssALA9yhQBwDwmJJrfA51UYf6my4jucrZMd1z2ngekWT\/0N695qHSIycGhutpTik9SyXcoWD5j\/mxRHsHIpQoXSVAVR8T65f44mVc3mXAFQ5wq7moU+FUJ78UqDJwbajaPSVdkjg1gpyAE7dU+xH3p+BitVs9P1PtLM9SIhbERvtIRS1wJyk+aDdLbvg3rkgrgHL2g7N6qVsQUKlKnRktggqN\/5vpuoy\/M6xPyyYXRwi0XIX1DqH8c257xFTJ54Xgyox1y2ESuAIqlUb8fRD5ZoIA9mp4Tn+YGgP3iMPdumTQC3eEEFIYF2r3g0kF\/u04rJWBGjAFSjfyCBgVv2aoGQf4Edymd5XHHZtPEXJJME6G\/W9BY\/\/MKDwMj47oSCV0pM7oWwmBao3P\/Y\/vsDYcd4Iy9sx1HuvFwXtCl3xSjRs0r36ReaxSjGPPCCZk215O8KSJI5XwzSZ9CgC8gbcqJuQhCGYakFE\/uiOwr\/HBdxNNjEpdw+5Y3JBJYcJ+JzRsT5gNYT8iKrNleN9b36EYnQ61NRdDJ6WhKieTsfnqXrBgdftoNNnvLevPKgYoR0gtbrLP++gEnyB4TxXqv+upLVY7TzZYvwu5L19zIlVTFS0o6g8HR9stDyD83HyY7S+UzMypZ9JQH30V+3iVa0bVFiM8mH8Y9Q\/jBMpy8nObO2TV\/JhKgRrr5xnOnpx\/mZLmhvJPmeeYsoCWl1SXRn55nWUokMlf5uob17urCr4biXPk5GAZ+IP9rK2cgG69QLL00ZGyPtaUz1sZzO8sZVJBSdlAxO03kM6Dp+V7t34eIYJa8NExbH8xxGT8a8nWFPcIOh3rhUYTgt8gkz4H7JrNuLdGU8+28gLgUl9bjvWle\/lWz5\/iAgc5mu0Y82bfQbwQe2Xx4VwkGV5anNbwfz\/v4zN2HngHB9QJy5JwnNapUasIb6GWE\/p64H2Vsccjzq7G4oQeidEORtvHNZ5NlZ0xnGi6YNcBWMepAFDjbiD17XSS5wPX25ZNVwpBbwhezRqAo3AgJ4Lw4vVMkfCdy\/An\/Cvw3KDRB5ZPvPJk0hszPPbswPV1xToiyHCYY5q5Qyk1BfGPbgq+qpBDQLEMx3i+X\/oX\/TYfMtl141kMcPwdk9W\/H8dhYYSMnPntbhKxFfzZkXIO23Q1xfYn4lzK0AwhCNLRdzTicu38Cj4x1UzR9c9xLAxX+gUddZjFqORgpHkZpE+5Feo8WXp49pEdARR\/6TYlrVTXoeePt2KRx\/u0kVzh6Kjd\/wni2pHZhwmvWC0FAr\/RulFxD39BWjb\/ZQw6P5PKheKvJhKDqUQwAFq7LzmFPzaSXMwijAsVXRdTjGc17Jdirv015IfO8bcgql3blrfahqNBtX5pX5hav6o8LXmyWCXhzR6amBTIFXlRaN8EvP9rer9x3nhnDgGqoKxJysSokbUrwdG90iUwy4eU6ERDFn\/P1e7v8Z\/+Ylv4z2F8hZYO\/PjZ8+VYC9zeLGw1\/zsKrQDqT8eUWZ0H8YCPX6vojPWFQ6xdscwxswUcWSoY2auwiiKNQFrQFsiF1f7qUvQQtkQ2gAeSE7yeH3JiEp2v0tBXO5n9eV0f9mIoSBlbbPnRaVlb+BO0mABFFBWWUwzY3+7UIn9iod4ui1\/o2pOAqJNmwjniy6vu06UXa++j\/mWuzHmWpDbgTRGt54FzjkPAMOtsyd1ECFR5vmiwJeLHZJ7Gy0GPIbzbew7GutkcXFm\/Qr1g1wm3TXRt5haAP40voNP6oZ2GwmyLZTr+Ck+kwNAO0piDutXsQ0jS+8bgzjQNIPxeFNk\/LChDy76CCHsasxlHhpG2g5Yp\/Ow=","iv":"b5de1a83c23e339462ecb60580ea7655","s":"c26b163dbde91502"}
