Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0a3bf3b93da36dedf7fafcbf4d760411","s":"90b1ef79bfa679c0"}
