Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0c052b183f5d5bdf9e8bac4e387a451f","s":"d3cd1de8c204afb6"}
