Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ed62598a4121f68159bbcf036b98ee68","s":"1bcda338f4639e00"}
