Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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2Tz7SigazkoRB3kMaCn3268tZZGWpu06A8xy4SBzgXgTQxTu0SMXR3GKMvjRPjRj+I\/oO0cIlUkVqm2W\/MQsIzpOBaCisj7LscSZa+nVUzfKD9cV+Sf+DtgN3fNXWFb52FuLEh0hgsd0cbd1PqtSRAE0FDe9nhvzW8ApVx\/nVz7VW4QmC\/rNweyNVlUuyMNTdyC6zYpsj\/TnYh\/jA3Ik\/aUc0ohsgy1XyeyGU0+GnMP8Rs3v5ZNCv8nsRWNpPjzy4c\/vpMUS7BgKGs06aqxZ3kh6+9o1j28gtAaIwknGid2D8FKegRbi+f9mgeNNWhCZVOzA1s034QTnmpj+ml8jh1wDjFUmHyINu3SMyh1SNOtFYMyR7ix3pmbtI6NTlZspmtJzYevtRaqzhWR9jaIchLgxYRbHzV0ZbhkjgXHXI8DuPxP2kA9Vm3K3776CWDW7jZse+u\/b70OG9zDS7dHhQ28jvZzA+X0lY8A9w4UjZ+O6DoKHkb3mjIl+qNEXtw51Whz0SRuPE1sOSvzFkUnGNSHpWiuNPwM3A4QqGTS1LwbIwOZt\/f0DFYAZe73K336UrZ18BdJQQaxl4dIEa9SQLr+dGf\/bBYcXdWZ7JAPAOpoGNpgZ\/olB5GfpFD0+L1jkcWsFIvBaiAbLhVvPYBqhzKdvHoZnSNhoIuyab6hE9cNipuiRW4ZYQ68yRfN6GMdZ6j+AJ9USze1PXzkF\/9ELJrMxn4t\/tqfn+q7TJcfY\/UsGgmtM6e4suZIXJAwdT5i9QEX6kbg8uDoebJ9BnlBVDeY18NIlMlhgX1VRz0dNBAaKuwymsUhYkSL56\/nncq8qv7pobW+U3MaSGKAsWDi4N68WDH0v0p0YSUas+Vl06hCfD59\/IaDsrH5TH5Podahu2eWIb93fSP6ePHi3KefMewe+HkVe985dmqZpgHehZL\/p6hYhfefCYZhpNpDPPzxGzRHIVAaANwg+yQO6UlvPXjnzBPBYJ0p5LC21zU0oDFP7PcygONn7Bp7MmjziJjOgWcDmeWB0zUhfp2RH6EiQ1NBEBJet9PL331IE3XW6l1Z0B\/DCqqO4XviOEcwzMlGCUIoCyuOEbTQ83UTsw53tb2aoX2ONWQh3eEUszCAiJeo+q+ec9l8BmWO934dtIgYFmE\/GrMHFZ1FycDqKSJAX5Q9jM2fomwE42lQ2XsRh3QYizIZtKi7Y\/DUKzYyfxtoqJmQhmwajRqjkhGyaDyCGEzI8EyajJuP1P9HcKehxhuRSfh4mmS8PW3oIGNWEvmLXp0dc6C1J\/JgmegPrekWXKk++IN4nvPJxChE96fjeVWjHd75XjXipazQwxsbpMV96cKrVWtSa\/iYGLJWNfdwVeo8j3vFS7LHEiC\/n+FM9uahOhtTc9T\/8A+VPRs6VzmsunXN2E+t8ZaL8WICB7fXeAjvqScHTYN+z8lrC78Gqpc6y90EZu01WGeI8Xr1ZzBPYKQ47ojntDrD7NI31JCIcXsMOh4W4HoneDbS4l\/rCCw\/rKaAZivZHNpXe1T6ByIlMixOAOICCV2DcJZ\/Mru+x9WP2lFkx0kGHP5USt3yIOVVKeGXiPrk1MaegzhJRPNIwnneccy7UyXFSJdD5V2mrBM6ewlyzMIp0RMFj0R5BLukfOidQPhpzFu9rn2l1wuD+AXBMHmEFC58+0yu8mvu6LUMpElj3DoCp3r8tRk2J0b2nDbPQFFPDetOVyM8IcJ+AM\/ZZghwIQZajzeUYfu9iGYtCzhyLyk2RXVsJ0sh4SGSkukyvEdY3qi5sExnSt1VbuSLw5v7HGj6jclCMxa3WRoA7cCpzdQygcZjlS5guJlGk0LIPv8rnKMksJAo7rVEYxuJlq3WD4ydlCY9TMG00Pm+VUIEPwYSvfQQz\/4mUvYQCNk8ofvmgM4VZif44b871WUrSU57IMkhXfoI4y8WnNeWwU8jg3xMeK5rcEbbB53hMfgDfjcECNbCl2ZYPykHwqfp8kpc7cKkem8eyLHVeArnz4\/RLsT+DIkEexfaaAZQ\/31+zeLNfmxvUpd473z9gGVvadxBsoVI2nm24d4lCGSEFnywHhEFyFcSFEfRnvE\/sjC4zdmf+cvW+Mzkc1VbwTaB2GVP\/XBn3251HMakvDV0TLtof+duB8HWpNf8NF2JuSkIhX7KzNLkJU0gPhgDZzhu8tDrWCrqzxvpUWLrdr+gTf574O6yWnLpXhyQBLl8XnxiJQ+zQauSTV8ye1kbyH8qE4oIdXY9io3QNU0at\/RJd0Xq\/5wdaev6Km\/Bhf2MPThF4m26T7hiFuQ2V+e+aDciI5c9VuwHsMeXDZWnaVYuFZ9UsQBzGlpO5AAQFgCjV3svYOyKbCeLIk7QVicVJ5zpHag3qIyl2Pq4U\/91R2OxxNeIGMLw6op3+DolPCf+tfIQDMoZMhUfSdU6r9M3boayPPBp1QkDxenDyPF7pzQiuxepqd31FubvDGJ7w42IVV3LgF\/n1oFmL\/DftGbif6\/y9IrlBHMJToOv8tWYWYt1K4SB+A5KwOXnTaw5lb7kqsUdYR2sU6uO1MZH4rTDoxosxkH1J2c6N4Lf3BlUsgFLU\/pK0Ee\/b2w1rXGM5KSb94xrAdgQ66V86EMPzN1ws8Mct8mWLfYyXNekJuw8+VDwyWp8iEosFOVVCMH0kCbkX+5XdkxGALA2kaOG\/NkJfLYLcf2b5X5hP3EpgYy36wKvyEQZDbmHL5ozG3sVVouWTDZ14tdg2W3I5QLK3F5Qz68AQrylL+7w1jxRgU0G4\/7slOZq\/SGNuJe2gZxCiw2nMDzf3ajwPay5HsLwsuuesvtkfT3m3IgglIVZh6sZfdU8gc7ViPlbRRAJklKLlKZ5HXPWIztfkOeJfQiCHwSKe9Kwl+03VbmvEzKXqcV+YnLZ0pAKarUMCOYNcJYGN5lOXBhjhhxF8DPNIdSJm+w6+1uxS\/tDeNWPo\/izxrUYkhTgMAhoztO1yuiRWvydGrmFzgdwbC3+OfvH+vJftD0Orrz2N8qx7Axx5Thtop1y6xjRgf5ft\/P1BUKN0VPOBWeksLy3v83DhNWnkLnTqqKOTBvNfNMRSwzoUozJ3RM7D8Ug+Rw1NETbRPw\/i9HTk3Vw9byXru4GKXUNsDnkAH90nO0ogU4dVZiULI4U7lC510AsaHmTkHibu9+mQlWxzzBMtwllw0q7xNKwWT19SRH\/ZgJgXGc5\/Iz\/SA2TvXifp3OaJMx9YULhNmAjQYn\/OXJK5CF+nE1wxmG2wu25TSOboJHX1SoxLDbBjR9zu\/8PyRot4l9XCSvyJmB6WJwOtuAizzUVbYgYFUDxNmVP8nb7dBzM3+dLyQ8EZX3e63EnMR0gODtKtcBdC7Zqq73upOuCnLe6mEgipLfAKJkqt8LHHcdpO2fYV6nc6fIT7wNc2\/2B9nSKNmE9MgyYc5xKD9S5lsw0WtaNcISPbgEnxRDMa51dOUTejOmld36mMnrdDPUVFnrWh+msND0J9h4l3y05BmvPmQHWLllFDZjh+V6Mt1gWS8+uPlPRs8uC0G8tYaCZgAHeeCNgEtreLoJuYDZ4ZjcbmOVMx8XjFA7IbkbAm62LU2aSsP4zWg4A6e+8PQO\/LzBOXLEoEtX2BK2P7pZUsvGWdimDBROGl\/cQwW825qIiy506nFnGtzwhbM5SsBJfn5SzKlI3LZGKQt2lwj5aFHsmm+C3YfFrUVkIcgt4AQKSlth8\/NEy7Tz5HALi85YmD6tLVtm5YYFL66BKK8AhXn1+V\/cbci5H046D6sZhqEXMxuiagWMd8MG+lnZgLhgmXaavNfw4xm5QxD7lDnT78RSqTFa2iAvEAxK6GKg\/XYRP8lnHFbvjKwf1b2dAysasX9Ea8vKYzvuzywcz\/+jVU73ANibXuPA1hQr2RNtvIfPyazPqTRTkEtwtOORHsA8YA8ZV3l2GPtIGLI8lyaL61jhDEwAu9P4cbleJ245Gwf\/9t+kONPvvbU76vgia2e6KEbFVPgS3vnk9GUUKqIlbz+1LjV\/VeTr9YLuPuEShjaPFoB5dk96RUfBjXXrvtV3fog24eqd3pNfZY7wj+X7BW9KDRAfb\/LmxLNFLifmhhI+on7iiDbdvzLp4rPs92L47UN\/JSalql4N7+pAnGx2Cfbxz\/ftSyxfO7cqlRtVzhU25Z4qVX4GjpwGi81REcle3PMzPu7L+ZQ9KW6pWlvvIIJs+UuEKwcwr08CVxexJLlxrvmd5RXd6eSx0BGnaJW7F+dGfipQ7DQbgDCNZTZaHObcUQna9URUvfPys3YGYRDL13uvAKYfUq8Jjix2Avvvv86lMRaSaAwf4LYdJujEmq0qujLAdV1xZ5V\/UvzliuqPN3FoQQOMnmPae7LTm8iu\/q9lOh\/aNlK8fHtf9CyA0MENsy5al\/EsWa0vySxWRjOjuXvm74Nej\/0EjwuVlhMKl1ngBA\/\/tLXLQk4AeBNGEQu4MqYxUrSv7swE6qQ7w8p1efgvXisZFaSYSZozdj2+xOchFmCmmECN41XF55A+Wq6CszrrM\/2bRhv4AEwHHsPvy1GyKD2H8mpmjnsZakSRB7aVdPLaHT2EyzJRFDGG5QrmV23yjiCRF8iUHdvkgded7zqU2k+mWAfBmfWcSDNLT4jjyHS8TmneQgXdL5z8T7PC5fCXvzmWsEQK3sXl3K\/5qR7S2DAHzhGtXpdUX4IvW9yFp9bw2V2mA\/YsVVAyqesHZZ72eNKgnbQyyd+0TEk7Ha4s1ay+D\/IENK6OZXbCHqLAyimsJT\/21nkOYWivmaDzF33DNFw3Zv2Q4rM3bIy+g\/cnHfpUn73mclblQ\/0r\/Y2l4gsw7OdQsh6WGqZ7XNzp2n8LXy5Om\/\/\/MT+TcmlUHpIHhLHG5fFuutkFZYmIw+HcermG6AEAdHczI4JLHQJfeUPcWPfgiXQib75eNMKV7ztAarOY2Epq7TPHMYXyYgvjMJWlzak9DrFQ5lgJmSH\/Bh8R4pWtcGAKvi0JrdHEEgLsNdHxa\/FsGRHQntMmL5c9dU1PXT+7H\/96vF4D2nVIIe4qGNS8fJfQmT+T2R2+bd59TBVpjj+k7J4L2lA45OjEIgcoIXY1yWAuv599O6DVz1S\/0KeLZ5KRBxtlSVvDQdKk6esrE787x85Hp4UavEADEWMfQ8ZJCcE\/GEG+9K5nWeAJQFBrmTP0Pvf6zVKS1Z3Q1aDUX7e1K5ps4ijCsAfvOR\/4\/v1o2FecLl6W\/1XhNptynYbgeB1tgsdXWy22DLNYsffEEKp+TblTWarwAAoY48AItJ3VAPz8QneTgU7ukc9zvFmvpjGc94etaZM0PX8yhwYsxRuCVOnW8RhUV4dLIt3j4JoFLmB3ixeUU5\/01+luflrtZZXpUmVcra3m6qirPxKK\/HlmG\/lpkUUBQ3GjFpg0Hm8VWvvL6L9W8Cq\/qfXMzfKlyT0cah5oDIN0WwhwwuXND9gVQp7HZUABqSUMUVuPsELZElaL225KCLVNLir9l7vF2muva\/uC3DRZ1kvFsq8i0mSxx2rHHtYPWZVtvx7FOQRHZv0BcjryvhAOua734s8rUnk6y64JvNciYK8FDG43gox1rXZON+YioNkV\/tn3qLXAzcrIjaA48HgMmE\/y7lfKqKFABaUHsTyfU1ZDZVmdUIrpI7QEfuqsnZ2w1xkXRP7Zhgbr7vls7nUZiKP2OzD4IlMnJIPXdqPx0xi0IZTFY9N\/q5gsAHj8CM+psSj9xpq4O97KUIy2VJc2FsjzMy2UMsI\/LHRz5AiGbOPjC1Dga268CVsp8SlBDFz4d+dW\/GiHsmiRjEA3Nk5lVIlNUaRiLe3FUtTS3b2bWokbTjsse+PsfgYJixzkGrlIIlyJjEKzw7bO5CRJNsCP7ltIHLqBB0rhkv2vNemdJ9qqw1vyfY+4btB6L0HzV0ZhmlY50B1hKs4i6PAX4fnphiVwsMAHfmWrnVqgeLYqQVbnnshiCYxh0FyfH4usvVDyy4b8+T3K4w2EHY6NCZ9Fhy6mzzgqO\/neJU7ajmb5wVa4jAXhNgr+zD7oihs5yxRgGkeo6awVhnDJbBPmR6JY9s2FcQLCkvMxfByEyOOwbSgllq2IW1bUwyQewoFBqAGubjRUxQxzX3j1UNHtfo3PqNXH6qBwEaNf7U8+f+18tV\/igM8502D3\/t0ZVoVIkjBTz4+TcPQZW\/LMEgHzY2Y8kr3vrtppwM4zjmT6C250Hp4kPRaWyghAKMsdoq94D6zRLynm35PMEPlx4qPjNqeaHwVcYWR\/pDTXQniro2QN8Vd5Sv\/Di8ist73OXC0L0Bi79h1VMeh5AKw4H3wQ1F6UYWqO6+LJsX4zjH7F7og9lHHAequZ5VP0eRyEa8qpjkRS2ioyatWHKfhKOOX6UnVr1cm25Z1iehd8rs85Jr5w2PNN\/E8g8jSPj2peLsWDgj5zS3mYJvPs8YTaRAL2QGXPk8Ahxj83rrftZZCcK6QnaEWCeCx4KpZF2QUMS3vD\/PtZa\/BiQRdUe1X3VA021oqQeEiVAcYnS5l+D2EUaZ9QNAeujTNDDaoFovEnJkhqKPZn5jgZEQrij3ypfHVha8OdJWutlhb0OPTXtDCcXhNgFah+6zW4z2lC2jWE6IkuH\/paM\/ma8l2\/YG0b\/IaX9p+AFIIP5KwBOncJCiJgN\/ISog0f7hdO3jNhN+uuW6U1+Y+w0nZoRUpHz8WPRbS0JGqrbmmLaVsBCcOMCV\/Dokfm2UBNgkg+eC9p5uuj9YbcNt5wzWm3uZJXePIWx1iHKLZK5SE0rX2gswY1qX7he7m8mNm7a391WTtuLGeeLYP0mYwxPwj71c23uDDU3oGWGGT2JXPH9I2smoWk1op5Szz2MkOB2K8T\/YQFqMqIbKZ2mDZNz3sAhgmlKcBo\/kv5zueGZgoTmhRwpfrNbcl2ski5we5QIwuwqPiqT+WAR8GGqepvBfRN7QDmpysU5HeWfP8zYjWgOmZK47nCmikZoKUHN0tv58jSbRevhAgwHjxVSNSMrUCe+nScZueihGqLFJX3kx9OxZIH9W4E3Ms6iXGcGHHbw0yhyWuFOpdDgSfyHG5nGuI4ZjbDIuOsMFA2epCI8+FmVPYcu8iJ8xXd\/TNfY\/92s2IzKVM0se098Vi1g4kzybXTkBtemtLPk6j6m9w4pXnLLzuuBSkEMgvRWvIcLZD8wmoaBF9EP2lf5zhlEJ6DAgX7jlxec\/zofS3r+qGn2XpBQd206SowzZb33Qf36uOtsj4E4uz5e\/LF6A1uhX\/Fkx9pSLABh3HMUKHmCq7FygvWPm7ojWPbi+S\/JVhbmxd+TxFHHRBzJ0FebLv0yvmZyzZH6m+EaMXqQq4YnDdRE4Y4pzNU9rX7+\/BhnOHfYKYDR\/4SYUVPFA6V1191ufMtov2mutkvCh2OrV+\/yWzPMuqAR34mmS18uzPvX2u\/AkDPobulXD0mMPUXoRoefTIw7wh4ie0cjeS1REldMwBYYEWehCdcuTUADik\/PCiSDt9CaNDj0qPFxIhXDU2PiNn8gr+vLKjDfAv46so2WA9nusMGJxhfTSvvjSzrqO8E4Bu2aJFMnzuVQ53os5\/2nO7kzMzkKS9iXszcGfMVneOIjwPUL1jBxsYC4BG8JHpy3Dy5\/8gA+Wgfij7mfLndFvAeppBZgLl79qzUUUk45mizjEJoDFRLJ\/n7+0pGPrf07er6JL38nZg\/iteRh5S5TmjfNg1qQjHv7GgFT9R3zMwL5l3w9+cqcxUoeeE+U6TiNxg20v\/+50+IUlFmlq1OxbfdgI1QCVgHCNqX55U9xdM\/Z0OsH\/McUz+zHLLxtnZJ\/J2QElqv4FM69We7sdHC23JnoGtSi70GnJxN4oKFhcdZtBLrPZ75\/QBpTE5f5fV5qRQDYckK9xUDWKZnfHUJtO6trWAAAGyMm6qellALiPKWvN+rgvdQEz1tYfa96ZozMqinhjAVbZyjkAAodlM\/Wrnc5WYswLtdeFshGfldFBKrxXwtvn1sY7QleywCfWGn2SMLSY7PYVq3RZXBnAIXVfCB7DPpMVDPy4QYczBWu6vuGbg1KLlkBl8yP++fsVIgIBjiztsRi7EtbZGLiAUw5PSWS62jtITBdCzvnWGY5LZFuXI1mhTWANHh9vx7kc8+kBCQXbptnSfvDXfe0y5O7Lqf+VlDXCevUlDxPA32DVfU\/5gPMIBkKL+eos5LcL4Id\/I59RoNewEPFkBjP17re2xgybVM0GWEEPlJ4Dl0D+\/wJRF5LcoDSNBL60Cy\/Pw\/fXKQkk3LJiMqVOkp89fjEkFrq7nvEI9QjLVEJYG+P6AYQlEdlKxgXLbJrdFtTI2jL3rZued1dvvMqxrZFkMxoEjHfcqqveK39FCaVdj9+tE2O4enREQoMemRTplX4y+BcSL1gCIaAmD7QrzQJGed5QelBY0xAOtCRR4H3b9vgsvGwSMy8YIPOG3irLI2s5XjaU7Yk8+l6Z2vrYztRYOFQIfE6XbjWwJebYP2oo+z8PVz7cpsXbEtymfNN2LcRTKbKfErgzET2gJAK55rG1VHisOtEsMxL6D0KwLon15whHjSzLa6rtKNwuFUiqqiA3L5ChJDXIQWZCB0WpSGkRkfm6CrERCjxEMbIyaSp4O8Z0sIg4i3pSSl+O\/3D\/A4WU3+TapbACQuQmb\/9WaocbRcln8ERykXJKeGiPwXp0JANbetQZsdnukScItOPP5TAv5D4qmQAZTSa2jpvvqVnG4dleLArz60nym\/9rE1211GOqqVdobMStVjWnoTc8HcJqW0\/u7mjrPowouiGxJ7ExYdUBTapShnCHE9XAvUbryH6RSm4PWgmQinm0RwCFzDdzPy0YfTVJ1O9R7Ivw\/aDOWSaftKX+vYhglB5v5NoqxhrwAXcOjuZrKlkzzIaNk9wh0qdytwkdNFIAdW40Vwvx2yHwdMO6oLLRCwEqrDApGGgCOOR0zTNI\/8Zfg\/ji3zC\/w0mCIvjkyYmEq0YKIB5WF8l+6AbFYivraeN0itOfFukMUPPBzJLH1CLxI7H\/8BoqYLAdtjnkfpCym8o7hL22ZYVNC3zH0mGCGmSPsGooMlAvQBNvUqNF0WDQqedH6WfuWFigUq\/wyUQCKoB8lc1wWLD\/Eq4ndCD3zOOlciWiTLSR\/AxdS2WhB49UOQsCqr1i8Meh\/dDlgfZEyC0pM1RYQlMz1rIgpAuYEi7ES8MTRY61J70MEeiryYAy0u0iCPydpe3x3GimRDp1ZYEeCzkegBl+A+wo6ad+Ma93HiRGWUHAYY1SDlBiLUZ67+1sJLaZ8QRT7spnVV5wzTTfSE2Xb9oIx6HkJcs883KlIIyyIJ5mx5dYrkLOx2VaUCfI5UDN+bsJmajsV+TwITN0E2DVd3BgQV88pbRH3GfN0xmXQ7Vr0gd9KzGZwG2OhEMaBqoqwOTJZtLE4hpPw6Tj9bEYrSQsGpaCDIgcRzDy0WgrQ7B6ixT9l9TXPRyBi5geMBkoOJeHg6jMGdoRcU29BrGAuQ1PVrTe490myI7ARm8wLb\/Ed8\/1VYoPhTjPnGxuTww4QVssDzst6V6VDfgst2Pe\/04wtipvORqGfCn50FJDh3lUZlAELuNiMZVFIz4nYjPtnvGe6qol8wIypTFfR9zYj3drl7sMHNjUjK+CMNf\/83Q3hfr\/YG5cObYm+jKq5hzlctK6iJw5qXeAaLXuesOm70SaGPkKjNNBmeMaXxXV9a7vvwBvSIEblF2Ub9se01XXtp18NmPwnX4QRhpxbXdQh6wQ7aOr7m6Clx09YxTfdSc+e9etjiRfhwGwOqyvIvDvdrgohRDImZhyw9pN\/BBca+NqZByswBg6ePpugT2pg62YV8p1T\/w6LqRH1DR5xiGDUprWyVbCqVau2GnllnHPggV1Y9FNZTJqm27kzvhXIbsQ7TE4zDxEDfIzVEfE4CJ2SdQPd8D0qDqDaqnWqSJC542rorchqnk\/e\/1noX+4rQD\/xYRSqxkFgXvjWc0lBMaeWb2Uh0xxMOVelCtroombfv0LFBA6h5pEgpvlMDW\/CDlVqpStb5Y3qze\/0mEirnAEY6s4AJrwCx0PsDvKwhSFV6B7PZitRpCURHFDm0\/nS\/ZTy7DiZXAPbPbqCGjmbDXWEJaok8+vJdCn3HolPDU2fcBFnsu9H77aaCQlwUYBsmla+ZHWncyuPPz3nGF\/LCLTMxRyc3\/rrkh1r2ZlioKKudOTsLwLu09w1FJbrfv18aMHmB7Wa1Eg+d3rq5oXfP0TjEh54YfLKzcYJx+d8p\/gdYrkmFzoRhdOH1alnVB71wspgNAscjdmFRMjqNUs644uv4VFJ2ZzTn64t9aha6AWKQyG\/XqbFwR\/1uwsCUZelXrAn7HHMa7ckmMmX9wSyL9\/KChfGRn8La8ZEpgSz+I6oXS5R2r1eLM9ms7S2seLJK1OMNKPGI6mXoQjE7SPPxE2z\/qzb8\/zPGR49jy3CB9UAiad+Ul8gQFLYiBFecj4HRIIXLPdi\/MYy\/w4RgkObWH\/PXIN8FUqS4UPs5EcSttc15ghUeFg+hQYEGY7BXgn6OFq74TUqbzcdpxcDNu0qLHB1VZi8YK5CO+FhvN\/YHs2gijqKK7X\/jot6fgu\/Kl2m0jc4Aesbfg57KZYQC6SIp0KG4yJI2nr6JduA\/DH2aXNoFDJC8OcjW6DPf4mVQwXnpSKWEymAY3CrsMr4nUQoqJvUhgCRt2m8eohkmWVOAyVUHXg5ic10M7Aqk0Nsitd4RPFMJXRs+6+lnmGDNV\/wPRTRraMYpjluJg26ykZCuSD\/EB3Zcb55ByVHOAiSmf88eDk6w5aQeFDiRmjLIjlTXxEuHZvDtILomtZCE682azYFuHByEw\/h49tcvzyKyJ\/vINeyQfhviSqTKHVcl59xwCTLeJD\/T\/Reg\/W7TJQm1l6W1dN33tDhJie8DODMC3SgA20HqqAD5t\/\/rRkI7XsFW+mClrvSjUYZf8slT5ID0TRYnanIHy3UsdF9f7xVM7aAx2rCzSwOi\/WihRmH0yVBPLtiIfTH\/9vooMCjob6I7gW8zHP9jIf4ESGKvBoTB6kGmsmtalzAIzY6jHTkKm3ipLcOO8zsLOD61a6bWIu5AEVrwJZnwxlkmA\/HBIhLFo2+3\/rbzUji5oyula0d1C6TkhpfyIhzrY7yQmSqWgRfUjtihhXsZ\/44x1yqG2BWFb7GpwHXtQ9Cdq0nlh1Rd46AYuxytjmXgOgOWc4ePJSoeJsi9q8wZY+CIrXV3S1u9NpUT+v9oNxCQPfdpjZIqM3tA5TAj+uXnQA7fAqLm2zMLbC\/+ZUnfHqsgPuq9gzaFwRU\/6HOQJg0x0izd26vHJl+dZAcBMZxJEfC+ZyObttNIC0I2+GCYVZSp3NSa01SXM5m4YyxMsImQZ3vbpzMDwhs3ht6K7NkX3n0iiAcO0N6PsumrJ+L\/T8MkiYMSWHMkC7u0XnZF2dHlXoFD6umPdqUt6DKAUa1EM8MaZIS4tLvOqGX7HatCshZCcnwkRndiYZ1C8dQwlDAFynTJxnDmp1pyym3i03qZ1vysiYiMmwpN2\/LiIc+a3sAAx69FLuwyS5yG7Wo5v2rNf358g6S5FtrSrn0Zz+OxZTUyLuISUSh9FTC5ryFjKM\/4I6My3hnWW\/Fh60r7MA\/Tb0qW5w1RZLBa5EIjYNBDcvnZPpqAX+9Bia90648sVSgg6hvRt0fj4ndGZut30fYOxJwwaOhxaW1+Bqo7KbCTKa2AnSZyHPjf956gF5\/XmT7QCRNQC8GnRBb5g2uNZj6EPe7ulfMXQ\/IfVWKBZ2Gmbx8byHvOPJMSIkc4tUcMFJ0FqGGeRKYmhqHn2w2vmQoJQXHF+L9RBNQpGDB6\/afjFDCzHUDN6ANjE4pvKOYOnd5u2rXSME0qfRat9VF\/3XDfEiR1o8HhLZOM7e0U1yx5\/OSkqMuIAbIRC\/v9z3D4FFmrjdvc6wo9a3J7aGBHP+6cfBmIFRKTXsGl7ypIpxP5Ei6X49pgCD+9slBc5Kr3UMbLlZLFRMO7Ijyj4W7xMhtRLs0fGyJAAu9vGNuaMc\/P4MrUFWl4FR3eEYZDaIi4a33WL\/oPaKE3CsrfFDOhxnBNCiu2QnFPTQw5ewigsv2MUXfLZHKQEaAXgqz\/VQrOhPADGVewoKlY5t68PSEMHTjsHz0BMIoV4FpvxHh\/3CT7NsNSKPUQooblqpfXmV+jdLY2jgJ9cwzD2gjzs7dwAW5Nswv76ppCsFaHxJkKYT8DLXgbfQCZa5TSN+l7s1EsPX402OPKUPmHSoZxAO7gHK9xJFHGmV280E\/ynJ7SQ+QiAu+cYSc3yExZxi1tkdTI1gqEDJAUwM36OjcKyJB8Ghzk4XiQiNneZ5ZECl0xfI36+CrMQtdgClwkAS8u9QifR3xfRDRmpKGjnNtKMCkKyz5XypnMlQ7q\/mtMjpN0W\/I2n9lpNIGBj6yg+MbhjW1OXoRyPh8lxaI3BMZJVbYAGo\/yooT+By\/yUXFioI15PacjE0k5PBFPKT5LK1HcytDOYbUn\/DBj7A1su33YIr3v2TuTZfnZQH02+84fZJz4MJHUqI7TJy8LwY06gO2PKvv7Va9xmdOzPj+NdTIwdbVW6jZiljnwq077KBkxHbZgH9PC1ZsGDvfyr+bKRPBg+bB8fFnohufKwl7lqnIzYLtuc3xY7T26KCDV6ECLc07NFBL6xNc3oRUN2x3OurtKKeUXzAaYfVsxvm0ZMAGikds8YLWM+oSuZb\/PZIsRJZAO8HuX4NNIZb0GJAyAspFx1RcbHUcDTrvXNftK1jyNKpxXd9iK25+vTu3eO7BnkibSN7AkOF7EO7fxkIhDomvA3gYob4Tasd3uCF4k+lKqrXMEDLZKGAbg77jVZiaiFsp22JHBf3AWzQeCDeVWWFtrS6JlNEEBn8Ps2ocq8vfSNR5YOKlXo=","iv":"78e667ccc1aaa912862c617de13b94f7","s":"c3b943ccf9d5a110"}
