Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ce42f94d08803dd6c9ed876cd9ba7d07","s":"e0c4263fa2de8c2f"}