Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8594ce82bd48dc841e31dd8181fde52a","s":"da43ca2c01402447"}
