Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"babfa6f89e7b676ee189454f4f485809","s":"2be47cc823a89741"}
