Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0eda8f0a70a7f8b33bbcbed775e20813","s":"505ed0ffeeee63e1"}
