Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"adbaffbde95d89389b77b9bb3fde9c42","s":"de46891762b2ad0c"}
