Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"dae25561a8e3932334509c9d8c47761b","s":"a7273efdb5341ed4"}
