- Luxury Daily - https://www.luxurydaily.com -

Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press

 

By Matthew Willcox