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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press

 

By a Luxury Daily columnist

By Matthew Willcox