Book excerpt: Why People (Don’t) Buy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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v0uPRjsJRUqCJNXemg40qSd\/baoOai+Yay496UAGQ2pNA3Ju3qPY7WcRMikzOCjHOGJ5iL1IbWMcHuf8MTp1EoNcPoT0LIH7hfPE8nwP8U9F2cDhJHfOb9eWZCSyBzyxL6HzahHdalGn02YFXvmAhQMZTiiJDuNFovGFJlaN88SOY2E0MBBqdZvNlWl5EZGLHRbcLcELlfqh\/vLwngqT9Xdk\/HC+3FUYQeZExdgvGtOslu5Rh2jP0FOWVbdMWsdsyJw3h2UzdbEF2XbPXtYA3P3UMfxHKhHTXYE2aGA6xXz5k1OiDWhuHumjSDCU98OmLBPXpxKC97MgPKbv3ZEj2mhg1HfQF892XWpLbsX3yN\/JiiOo4OhWBenNJ0xOPzbuR\/tsCS1mDICLhoinQvdu6eX1msgvCM8pLJoYesJ7Te86XOskT5MMXkP5cRoFHWeC14EEtvxBcuvvrI72snoFZej9px7Xfl\/XAONiPKgtirCerQU2b6ILdurctG6NKEyWSh17kuBWMVhQEOEwZTKzDMALt2TTu16+2HvlhEHchawWN0g5doJfCw0wja8UWB\/+QmuLaoAgSpSZw7AdP\/MbEW4zw2SVx\/ihqem\/8uo75chR+02Ld0nkUM6eLBL\/USps+9EpOYrrONWvMN\/h33BCnyr5CfThVXQsVq+5JWkjQSfCUFEVyrvMVCWRsapf8CFIPKNYBCGNhPg+SrN33KMsckJAXYFk1gHmOSYn3sdmFe811r1OyGF3ps9VYcmctCBOzOwKqRb9gE\/QA05zWk1D2Rom4cWuArd4ZBlYZQXyhCGz4fvqutkjp1afk3+rFKWKL4urWlOknVNrbXrjT\/RwwL2jUs0tHKjlk+cIYM3wyUmHNZYHhXLovRc7a2znKVSBnQTYbStc5z\/cd1JXoXIGZKg\/0YYrUTWdOEYATp9z826N5awe22nW5ZqATsZorXxbZ3vuBK6whM3YAuBVw5oRn\/1lWKboMjvfluZfIrIbEk9jCYE9mqLljhKzzPf5S4bceFlpMEgBWrWMbcxEsiga9k77MUQGYpcMFvjFdOI1VXW7fcbHQa3HxEb47mVk3XnuxKCSLhCxIjcVitWAPXW8uBsexpS6N7wjqiNrHL\/ZnmFfBdkehxc904Eo1+q7g3gDV3lRzmkYymjhHPDycU6Ns1qknlHG4vFsNPsn+5u5avrqsRD8I4I3mf9JufpJ1sLHdhdn\/KKitC2566JnCt5TkJt1WkxZ3Ex83zsZIq\/YE4aPNB9+YWbpY9DHQEfzqSwRG+3XL6KgYzsokI7yFHYOXkmODuwq81tgF7xoMhg6PiUaJ00DhTBKBHKc4lOiKaNPseXSC0CbQUPrm1pYjBXcEKzWSIsyoXQYR2fQFwuvxVL2eWy8wMDbec5WGmUGyAqW1Tq1ZgC8ar9SNobuUIx7F+EMTtXpql2AmX9OcRvV\/Eop1hjIiHCE9Ob5bkjTEf1cElLB4ixOsPDNX2NWYgej8P\/KZPAxQ8gIOeUxZnoI84eyTc0mLsblnNH4+IoWWL71Pp\/0pmlDcPm3oPSiDUjydl2ceF\/LcVxfu7qPA7X48+ol\/MwmzqtGl3qAmdjsyCcWKe0KP5ns0YAVcL9bv\/dv16+oDWSsyb\/BGveBUERGlbC6CJPF+lnWiAODQTvNZjT1kFBcvADReojJq1EETaFgPcg2dBLKRPmbJ3lGUXyDklwiDX4fN5MocjU+nZbHNV64\/pEj7fbODyh3yL6rRMrse8OHIVT7zzcbSg\/KcVCzuAiiKkmBJd1zs341NL+ZrVsw4AXy1FvbQ2J01kaJhuOn7HEhY1qUmAckpP78ld\/pfsZbvrWlCbdAcG9a5aQdNS0tX4Gwe3a95uj9L60L96yvEoRpZ\/eC5bx6LUF9sr0nefRibMLJcWXm3y0PS+Q1+YlcD5MTF+cCX0wBXbacCXZJ0xzIfK5KGVO6at6b2eZFdeFTHlzKucpwadF6e91YkJNQjynv1Qn69Xn6qW64eqFabWw6pmYDzT5qe19AQO9PpsvnCJxOVVbBusATWV5\/kxyIrvkwamSjopQhIaEXdnNPQN2glGVJjtIg9RvPPHOkA2gjdFEFJjLNPMVGUKGlFhbPg2ccQS\/pdA+md6NFUj+3H2WSRF6GIKG40lGO4y2tV6n82LIY1tAtOFJy3iEPA\/BXCpkMaMdC58R3GcmWG9L9nzMHSpt1QZHBzcnUN9sIwimBxnM4+ay9mFhCNNzl4Hb4KDEv4iWMV6nBFu\/Ija+6YhqDKFtFpBRDmTjHypwjkSS4h8fTOnZzxfH8tVNtXG\/UCi6RBwPJZfQ0VXSVLU\/E7dG3UKduL\/xlltNKFhJ94hPbNc+hAwFdjPmJGhYNt8T1ABRAcxVCTuuhz8kdn0CDSNDpSCn03t+OFivsoK0gr2vPJXSzHH4\/32PX6\/YsfEi08OIpDlATAJENZDqS0htmYY4A1c+nnnQ963HeWrb9MwOBXW8OXEG4m8CnsHHNT31Bc2zqm5zkkjeeKNJl3jB9++LgYX6a1qOlySKT2JdtTF6YyQR806BnaXMF8lIGprszhnRjEeIu\/5KUO9963X\/Z6A30URsa4cbMt5DgCKFxAQ7jf1RKfUQmQoHoMPAdBt1JOxIYu77C\/dRMelpTJsyoYnN5n4xz544YrWw34ODX1REptqtodQru7ANuBCv9dgCpyZXyvvWY7qbwEm1ZOhPqQ+fJz8FtX7ksJO0LGixAq6Ims0TYBXc49QdmvC1YJEKuRwuImYCpQ4IYALxVu1VjvQ6wpBDBWjXjwURSghoBRDHlkcEY4USves7rIh7vaR687LPjjZuaXDfHRidk3S8hgCbiFbiLIZsuNlLzHN1pH+G9HwrVzN3lK13hzDG5uKdlmpyiCYB5bvPTFEmcoxCLr+Ri2R+ZFCoWL\/4sS147ktbf5oeoNu074Z0dB42jx9Ur2HMvUa1td+RnojQZf7Wb3ZGyNc2dtCTLy\/ribWZm3CLIacovbfft2ZeJwniaKbXQgIiaHFzqsdw9bOENN5\/I+r7Q9CpB28WLnzRsq3scDVhsARl1ZvSsDmIoPuoGyYUSj4sSmS7JM+mc2RPVVLXu3HDZB2V2uTzDjtymxFiRAiM6F0e45HRxgNPfA9nRu1UqhcTNobN\/GEj2v2xQGPL0m\/QPrV09ImtuExgMJTNcYaW1Sw0McJ7HbzVJjSqWtXLIUJzLrySzJ9QbSzJtq9HJ5qLhSTVWe6twC0s8RPl3YRcR3FZUwQ0Nqk1sqrqfdeIntsbYn9dYBIlsWbnt8BLA5jxnnMjlxIdZf7AHhRl0qjaIWk9wciQ872ncMjYDnm7xLjFdG2q+ozjf0GPO5zcchG+O+uVm+31KHHv8QOnOznubNIh6M0QErJTCIIxkFjTYTfkqth9RaBZc3Bd3wCb2myB55VTyl9FLIl1VgVZ9LoLSFOwXfuUv9WwmsXOeAcGcv0rWMv7p6XzcYoHZambWwbwVsn5eZJ6jDwwu+eQOm0Wmr3w3zBTA9Mu628t3PhCo7RtZsakV+DgjOSwUiMEddIoVQ54wS4\/nOZZ4cKJeb4p4VhYqudWUpjTAkdZ6IvIdt48j6lrB1NxdQ1YaT82BvMO\/Wq3W54lCRIg9LbE3efe\/8K6RS0h6ZQn6JWtkTXJnAtaGWJvBvc6ewlUiiuQKRLaSc8XTjNOKZp6aWUqQUwdeGnKpUP3r2bHLjFZJu7RgEIXNm2nxAzyK+w64AhfWPysJIotavVhoFkAT9Gjj1JI3m3qi9abzM6qmiX6wggNCXkgUXzQs2nZrXCgL44IV+6wWdWOHX\/4mB1FsPFe4\/VQ5ruojlYdz5bX\/rSCxTCN8Ef+laKTONU1kvqfU+tbTM42jhrPn4Yg1S+s5ZiJFvQo1iuF3MMlqqsU+Zf0UJuwbuUzxOGomkXL25MXY\/qhxFMBUMzY4AtfIjPVrsygLPKZw4RlIJdec10Zk5QXkfvGHYj61pzomiowhvDcrD4lgwFHOCPTaqAM82r9r5e8uNA3QTjTL4Tp4PoPJjA6Q4jx30NULu7XpHbHb\/AsObTtlialf8NqupbDpLYfHlJgh5BS6ESdRCs+U3pY+kNsrFxu1vGasoBMiyCIiNl5KoUWivnkkvGyRcEgUd7qsjQ8uAQBWG0cXHnQB0GbV2Apun7qv9kXfBufHN1MRczPQ7yFLVgD4pzQmwDW+6R31FNke\/2Al\/85B1J5Kvv6hJacFtwreq64+0l8RRtwBJKSCOahp6\/6fqXNjdEeoi4pC2URDwTREWVHu8fw88gOjxngfUWT74yv8nNZTTDLpkmG7BiOgxhjbR2KW2myp0yF\/lzrV71MT\/USuaE2C3xyzMF5v4Cig7uNXKc+9lMTimOVVPohQx8CbRFA7dy+mR4KpIIETjBPWin7JqB\/cMVKDDWmKwIln5oN2ZH0imPJNdPOUV5Yiq3ByKqPLScqD3atVeeyjRcmacZNDJ8NfbWLDUdlAa70pL96Q7FxzIxqxOqrc5LsgVqyjgOs1JE4WjxfNgI9BiFv9fnXTK0sKOeAxYb5hbnCHDkwiTsAiyiRxm6klv6kPT8L4s4yNO8ImoKfUaEz8Ci6wceo2eeTJPPWTP\/KSe+lDLr6W5K\/iKAAJu6W5cg8HMk2Tlidb8fQG014dsDv0R5IGyVE\/dt8FuUgy654PZcpy3uzHGxxpM6YpFWDJhj1G251603h5D","iv":"dccdf8535dc51102e337268f0ff4fdeb","s":"c02a755879aecbb0"}
