Book excerpt: Why People (Don’t) Buy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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VRvas3Xh4BUdO8g9JARo\/UqLJiulNwnONu0+Z+QVXfx1SG+1zXuAqlQCrYaKxC5ww4Cdr\/mJAEBPoL24gpo7UG+8Rx9Pt6iqDsVVKf3eI6NfkBrDa0cnRy6FZPtP3voDui5zICgF1eqwT2NcKQILNTEsf5zSnq3XRqqwlnQNyBHPn+GbCPXmGrJAvzWOBGsX9p0tqd38up0fBCT0NPpmVRh1g9kZlGiiDjRHNfXM9NfaIGRB0OBBVezZue4pY\/2Mu83W0l\/XXaP7W0WzZsIyvjnoWLDzP7D2knxj8PUnPXBKp3lOeu1DTG5bPN+TmeZs0D0imUR2qVQihLYOLBLrfH6ocSdCji7NEX+D6LjJXd4iw+3syW8UbO2nYh+Vp\/eXjOZYFvDfP550vCCiWZOArEPyWTkG54dcPNPRhaFbAKB\/bKEPjNLbesaQSo3zoKTfMY8+9vfXe91KBTi7KTJsg4xIfGqJswjWgDsumR0mo4YWGIKPgHykxK8pARZ6qzBvmLlhO7zJIsO3vpZ\/XyzMSlx9rMoAXC8Bmxawty1pHNwMd9QEAe06i1PDhIUzQUv33+tUkxx6xfzoATZRabb5RZdoqCbB+l\/oEQNDF49sKxJOQzJPtvAYz+T+wGEBk4a819nmrS3tIXGy5vqlrs2S\/\/h3FiKC476R5m2fcfXzJ8alyrVQ6UaHwjpolu61jhEYLd1+pQcFySMbVig1Tchzdppj8jbRdow+446ktj152pieI1ztGarEd0MAqcgwOBikTyOsJoTkYY3MafVgV5Rn8G2VUg3duYPHLXUln\/\/oiRpogRqjSza9jJXVr1MNwjy5qz6CKDnYdkVhA1un9FZ9nP63W1RPubJDujM0w9GXxXn6zd8dLxkVETvfbAgns9hm3q4\/cD7O7KBUQRsZerE0hfR3DehPIrlXiVIkYGdorkC22PN8\/JdLAwOPYe3hCF21BBD7wTSJ2uyCYzoetjL6\/eSfO3sv1jAjl131uNc4TFmjdH7tHZsPC6PttpfWdc\/ZwLrucBb7TCrstt2PJydtZjVBPl\/p+l8eQpCz9KikAqWE1WBrGy54mnDwwZ38NLbI7iGNTFYc9gOKlC8bQo\/Nw8vYcST9yt3fRs0WPfgtl1x\/QS1F\/zK6\/PFWPMQKBsMIRGSql19iORxr5He\/81icCmZuIHBitKKmrbiORctFlUREhX9oorILmrIgPTT01Rpn0qhzO9SxWeKXjhO+jAXdfcHqOOhTmNXvdreBHpMkCpchp\/9W9s40QmuDTuGdkl64cPxj4YZKKf3LBF0Uhl4VfMTt4HtMWFgv9HVza+p\/0cp+tiPpI9fUgvqJ9tAz00xHxZ7yxsyMFhFVZNEn1PAP81fmOXz1tbQeF\/A0UfiELPFpN9o8pJgOv0xk\/hV7udAy+Cz4YEtvvIkUylrnvRLmdS5nvo7UvRq1Vjw0vadOZUy9Pyih5lM5pCBQCJza+TpwRKuflMOfxpU+Je8eDt6jO1uigK\/w2OMAgr6uEHHossZESrX2Qor\/GyxAr8ombgcfYDGaXoVATEnr6R1Thw7ITXADKAj1ycjVh4ds05FbSMaJacS7Cb+4t1obMyvFFXquKmwfFHYsM+i8zjb9nOZCM5aRRDXrrC3YEDV0+MWStzXcLIIhBpe6d6nX51BtLDIiXzlHAkPUb2VbMFPumaPjtA4+PyPRqFvnkhfwRGXwOFnRdgfQ2CWAc\/bSkc2FhmDg6pqzfY7eDSulOlafdFvrgNr1G0eXKUkjpb9+AJ8Dx3T5ho9dDyNASaLc63PFpxA6yCULXcvRbvGA1U\/mkn8szaQwYyp95BIrKjFUvsISheBIU369J4Jbtoy4zZJRUX+r2qvpw5VjigGI2E3fkPpc1VSGTI+t\/BLGJvZLscM8q5MvQYgN\/4XCszlyAZ2bm95dXU1RPn4WGO\/yss8pmq7xgerrinGRS1w5B3iX1dEzYGvzOz4LLfn1ilszV\/IoqxzyPhTwZeRi2wYprtVPDeuT6vDFrCuk2l+QkSY2v2mzX\/oBfQ7ik73IfoObuAxkUP9\/IAYOjfEMCW5luaAZMNMJetrEGkyRiy+D2GB7nVnyz86Dpq65a+8TS5JEqzP77fhUfBsI4uR9e6eIJqgB9LWQeqHmv\/x2j3lA3LeizW3ld\/BECB7spfQcBQb+1JRRNjVHT9DY3ElNFWQb\/hgYTCX4+8dVS3v1MxtYR2m3oHQlD5q2g5Pm8\/PCaE9FyL36NxuQtb\/N\/vcPpKA3dvSc2mSKsmXFqlsXfXfdvKo+qsu\/6uod1NGCoush+1N2CcyTAEWCAF3kCW+xfgCIpDpPStfjtTJfAiIwDNcdhvc4Q1iwgmED2TpLkIwjfJj7lUuske6vE7hhqS19lekAWFKldUrDAopwGV5Pnu+Iy8\/i3Q6Pu+t\/OMawbB+wuKN4pDB0MOFHk66NbHFm7qdCstNiQyEcYVBfug4foExWj4qr+UnRsivAyFE3sQRhiq3n\/la9v844utd\/a6EZ9SYdjcgVnCAGExgcJ2uKQF0H59W6xFzv7t\/Pth\/u9ilZkPc07s1qCkCDuaQFkP541nC4Hn9pk37bRoSE5zddOP+Swh1k13UwNaKMDmqnA6Fs8Cf6O8ggaTNl5ks15Jm05q50P1qo986pHPim7SCCMsWNNDbKbiQsjeAnYvp0bDkQhGaSB6f9Q3U4tzsbb7rlWqQ4awVp3N6mhcKI+KCQYLLHEkGEeOPbDRerY\/yxgNYJ7kgEQs2sUk5CuMK5HBRoJVdlO3+8u6q5hHfCrYZTLMHq1WEajoackbG8+MIpP5dEnICms3nIZi\/2xATRw6G5lMTxfePtAhPpmmim+59ImdajapaJJiK2j4e02057c3hh15ryheLYYs0J4\/U2oN7ezsFLblg1rI9m+noIdq+znFmKc63Fae6lQ9MvdZGKMcLWq48tB5701gSgd9d5C9V8xkgm9CjZtvN2jh0gSLvPomBgCgyCiYukxU4h9az9vYEp8UbuJM6+H4\/CVVtQx7H1xnv1d3QkxJb1oP6x2+M9g+XzLvGGeHW1kTuwHWCxzHvjN\/GILG68CayeIyku5n+JhK77jSsbWaqu64p8GsLye+l72IjJ5PufrnlrC2mxVTgvD1qWruzlIlBjJCh0mWtl6LQHEgql8wZXWvpK+VRfyi1ep53qeE67E\/9iBcdb3p9DhIShGKfYYToCNokurIcMLTwLT4NnGUNwGjYV6mbVeNXu8idZRKKblVUzpCnTMi5Ic6XS+apmttAVBqYa7\/g8BtGZHgy8oqwdG6rvuHkZ\/UrEcqCUxqaGkRqPPDMgKnSqiOExtky1PdReDB1APxgEMiqaJfz3mtlNSh6K1U7Mg8Xtjh+UnI\/yuLR++DNE+tAusV7GbR+t8WnlDXl8fkF8PpyoHzYRnGRk7gbCX58Kgjl63glQXpLOxECsUpZRN84iF+ZFrXfew6YGiTOUXrgC2cqr0eMXfYXiXRdHcB1P4CAcfXkULQOLwy2FzJsa\/P+LAYFVeC0DhcloSVtcS3sQ+pHJunKGRM2HjigvMz1ZaD5wmB0xkCp1X3p1nRbRz34FFqFaj60nitKXfudRzqekQjQlHVNpdPYohtnvvAuWasn47Z96qlibX+hHyAWGLvST8iIkP85ejwOBeX4xsXaUtqUSmkWm0Of2Vt+5NKmGrew75XFOupwn1qgk0bZnxwtvJiCMZKrqFSkMu9yv\/M4dyqNaaaYgU1ZOuDJ8lohtIBwZjA80umJYL96JTL\/iGk87Tu3i6qeElNiHGBXbtbgj4sA\/Ab1w2+aFfuMSrE0yG1xiulw06HLKWB6OBe+AfdxQnr\/Dt35MVvGdDeKZsPHIh\/NLODc8RZWve9HoPbHMN3d5qO7rKUqgEB7QVOxnlNL\/HQaunxW2p1FzYJn4\/si7CC8jvobt7YeV511uslXkijlqp1X7yFuJYB\/0KsGTyNEftEKYY5k+BJQrg1R4gaSr\/wyKbM6qEqdTanzgaWL1ACsJio4HtHI5bW3Yav1hWEtRkacqiJ+OW+hUUATL4qMAe2JZzDky+UthN6tf2OxSnK92\/CBW9OkScK1j\/u7AC3A8dBGn3\/RfSnOlxARJ9U\/XYlb1vjZ1cC2m9nQ4RG0HcvlpALa3w9YIhBUrZraaYd2mJkk9xw+pK5RmYUKu23bR0OB1qWC5OB9KDk50ZoSoR3ypENfycjZykaIebAToimc1W+xysghr4fSnboLyxGTt0f9hbDW6yPqhibI9cXff+ZvobCNw8dqVJ7M+KnDExPEAgpvLoCEKYb4rNucWyVQ3UaxeEkYpxu1VOyJBS4CpJzfWuUNdVh2h1j+EBL86LDMhXK4HUoI8FbtDbWUVm26rbKKbpU0O\/mVv8xvQw2qAcX+zkNbf0gyLIbJHn3rB6nlsPRHRpPDcr8WDI5tkw+yjwOaxx9sN8tdCovGKRcD5IfcSj1Pndi1\/mn5eufDmf+Zj5rGiZtdHwSN4qSLBxrRyrsE9+DYts8B5mgk7NvkKc89tUBZoTipdltPDnxO57sev0wCXoVy4veZVGIfhAvug7qTawiK2W098f4uF9hzFlIxaOHkH1pjiQizcHvSa5Ibd4O9cMp1Vw87lgjywfAKgOyy54DJYCnMFRkpRCEmON\/zdFrRUfe++yLVLjHjenmGrbut39g83y1kX1UM6BDgNshoTPlzWkjpP","iv":"ef2f8fc6ee5af65f49a9c5da481199c9","s":"24569bc08bb0aa72"}