Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"cb35ad16d0c94de6feb858ff61205a62","s":"1924b4460dbef027"}
