Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5c8ac9179599025b934a481bde2a2fe1","s":"f4e7c330febb8ada"}
