Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"26606b9287c52d11ba1d6cb44953f79c","s":"3fad2b9e0e1a3614"}
