Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4c5f6361cfaca712e7349f4b1cfd6fdc","s":"6ae38714cf5df1d6"}
