Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ca891bc9f624f53f8e2278c8f58d2e7b","s":"0339ae3f1e4c47f1"}
