Book excerpt: Why People (Don’t) Buy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c100c5cbda578b45fdb57f1d8d58c8b9","s":"1ddcc523b1ccae2b"}
