Book excerpt: Why She Buys
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"eaeea510e8b6af1e05c960bf5448619a","s":"b3f2bd88368c9bc3"}
