Book excerpt: Why She Buys
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"4be4d12d1d047a90dc22dc439e26494c","s":"5b3ab01596b3aaae"}
