Book excerpt: Why She Buys
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b61519d8f0623331c20a04bc79a5ef1d","s":"58eb8eca4db2d41a"}