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Bottoms up: How China’s pleasure-seeking consumers are falling for luxury whisky

Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker

 

By Zihao Liu