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Boucheron enhances consumer experience with augmented reality initiative

Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Internet,Jewelry,News | No Comments
Consumers can use their computers' Web cams to view Boucheron jewelry on their wrists

 

By Peter Finocchiaro

French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.