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Brand collaborations lead to double exposure for retailers

Posted BySarah RamirezOn In Advertising,Featured,Industry sectors,News,Retail | No Comments
Versace Sunglasses for Barneys New York Versace eyewear is coming to Barneys. Image credit: Barneys New York

 

By Sarah Ramirez

To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns.