Brand experiences shaped by people on the front lines: BCG
Posted By Joe McCarthy On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"b0dd7bfad5c52d507bb4cb01845f4045","s":"9fa4effdbc7ac3e5"}