Jennifer Flanagan is vice president of marketing at Adtaxi
Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"e797f05d42c35431b135e9dfa97eede8","s":"310ca62cb7095f63"}