Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"6e8b3d7a99935d6cba15dc8b3b88689b","s":"07d6126262e701b8"}
Jennifer Flanagan is vice president of marketing at Adtaxi