Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"e233411419e52c07b60c3e3bba6b4240","s":"b9e2ba26845d1a2b"}
Jennifer Flanagan is vice president of marketing at Adtaxi