Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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PzNoxR4fLb+lfHgE4w\/egCLatsA75pas+zee5imJqpVu1HQ6zGXxOa7rOL+wKGCFBr7v7nJD4pDmkKA\/TMrFL7Ha743RKaHgsSUA50+r2Amx5Xe7VeaQXSLB\/UHAHDcqasVaIkGZR11okupJZAMvdoUTPAzgreBz+gx7NcSXnjycMTuUybSvV4szgw1\/Fkz3kwInmGB2VVEvkIAQghfkHTKJC8XUg3Ur1WXaHXnNHG26yXmKkawjJSnLtPp1hlPjnPr+KuIsNQmK70aojDUSOPByh6Z3szOTHTB\/2hGijMULGROGitLbhuzEsL5lv895tWZqC5I+s5LM2yfApbw+xzvKJQaIVuP5P6xKnZdlBghnwEoPU0CKDtZg91ITfEvfsOKG96hpvOFPC7e6\/BvAYzBabFMO6JUFjYYyrNSCasBCisR2UskVn+2sDB4\/9KcIwbGqtp5A2LnnVo27UmukR28lSGAbkUEuisgnvADr+BpoSWWWVa\/yZb8cyMG5QlaSeVhioratoNpiI4MKGmhYIWK9mSiJ1Glqe0D4HRpwQyTwxzSAjfU\/o9NkB30F\/P\/KJGKlopUW5oPa43vn02q3BeG1R\/lQUFMT\/WN1I+d9Cq3kO6U\/PHDbJ3aw3XfU3thqEjsdIr78zEz2Cil90b+7TKkgUXukXHQN0PFewipLoQoar2\/VoYmw3MYPoNCd3AIjVbDFMiTyXwosw7OkFbbRDGaF3dV0L8GfypuF7m\/aIBIpOwSnyqeXMgjy9dOF5kWG4wmu0c+64ZHujjn66DbTB2NoYYpcT5VhYN\/JJJBq5zr8g5d3Lym4jOnZ4eSvI1Sf\/\/rNlgUvl7rlE8L+jdGLJjr7MbYrX\/nxLi6DCS5Q4Y+pLuCrpc8Rb3Rx0GuI5gYeh789TW1VcZ0QHDGxpTzgzhymH4GhdtT16krrLCTC1gUlIVkCecG98J2x2REW9PKQny3l0QmT8zjw28XRaB8jz95Nz1NuEL1w1lm21+mvOdx1koZzx9Uu8Zbbe6zBElGPiVuO0oW2EdMKqH4DmsHikrmK8epyEqkegyHETJGlBtky3o25NxTeUjCJZAIufO2yUzK7RgoQQyT4haARvzBq\/vwQxGou25s6rU3Tcub9utTvIp0bH4VOMJ7mfbs5MkmnvZWOyD9AygkjhfuoXcwh6XxySWLuZcZ1GX5D1ZFoJ4NzG\/zQIGdWDgJO+knvuI5DDaxiEHOYhqKMdTuZMWYieHWQLby65PGkUjXpeyrjnGY57VOAjym7D1Klp97SCgbMnGnecD+AOqOChZIBFA5vbkb0jJfk1IBZfDEs9d0f1m7J+WDWV5iOZedRTk0+v0BmF2iJ+xlJKK3Bxucpcv2kfoduBGfvFxiRdoeey7eRUA4\/Ky5u2JiUuUsnAUFrnO9VG\/aFTfMSY5knWtmWWXIfeN6SJWNm0KySEx2I9Ar9WsPEuygqMLnLbDZV\/ow5E8mXvIrx025aIXf1njfFv\/ez6ZUA3lYT\/FQDkCI3f4ivb9tlsqZWu8nrOVmYMxb+EfVE9cuilE+9c5hhHAJ6KdrIMk8wLD1bMoNJFZ3PzvvoJQrb\/ZmSNmYUVX0xgZIpVyZR+PPE+av\/5RV3\/S35s7f\/59ONpk\/YfK\/BS5jl6\/pMHW0RhalVFYTRQM5pnDfiOONNOwSwMXTdCBYdaoj\/lv+NWtBgYFOXqww3nhgbKAoEMNCOeMjjZJiT6jZ7wyE8YDHwbzHXhP8XGubYTLoJQneD6I9Yy5Y3uB+8Yj61ftFCEOpB0e1Jhe7uN8+VNNsENcAFzS6jw0uNY6jjk3bXlXyRL3gU1nR7M4X+wWBnbTYnBQ\/8Mw8lzkJ06hvdsokc4u21sparqlTSqYMq2clUHnGf1wMfxI17hQGb2JZly58cj7Wz8FoiEcj8lbvfLstt4mObrp1aKwHCRxfZLRun65aHCf9G7fk\/NYVfumqgrpVtpYV4E1Lv\/SO5lKVrSSVDksMhPVRkFg3CTr2BTGd2ohVkG4Wa1NZDcHBYqGUufwq6ZMiJ8LVb1Hl4jNpQJN5+uQrgA2IzOX0OdsQCzyZesTompDAG4KG27o00\/ECWmzBZ4tFc\/itt52yCS+FXYwqZUnWSKqQeeHBn+BcwWtuhiYMr6yC9GRSMUe4KihR2YdNgd3iteMGSHu7akXvEqWH00TXjZpMEMRZsV60btBqSA0W88hCToBrUzDBd2fcKSiNZnLOdww4ZczMb8siPyoTY5i0J+CU4CzrtU45HzCSP1XZcolRZSvaTYs8ymFKejvBD6ZBez6vx4tcA0gRF4ehZG+iWyvcGHARxnYDejW0NVeUm8r8r0DQ\/aM9VnWzgeJ1RQDXBSK73vJ3HkqUya+WP74i8AmwERAns006IN1JtpMPgSk+eYJHS2\/GO9aPUlni3VOtTgADtfEJkYjjSwAARPpUmcIZggLhiTXoLpMvA9xRK1hvy8Bw2VlS1l3U7VructN7TEqpfneJy7zwRSxk6\/wvi+ozd2QW7oz4sx0yBOAPecf4oQj1y0+YCKyeWvb4uY1NmEBvNCPO2IbRadb03rNzO3I8sUbB9PDBi7DIjxQS4dVtKkd1JYn\/yQ2N4S8J22M456M34ZyP79GBkNYNaD+unz0yshMoJdDQrTXHwgRLBL3WT9hsz16rPL0bMCtQ7kFQjMMVGJ9gVsl\/wW6qtgjMelTr4XS0ORTzCXdqfnvNb+MOP3s2lipsALtg7fRNs1kgnETeRQNKYSb8G0AYDnwobjIGfhUk+btqSffKsdyJYKiiQWVMBLpdlw88aJEl7LpYA\/rWM6VLSijQBfqkpxRV1MFY2Dv+L0GggA\/2EmszvMXmJvn0S8erIB7R8i7MkIST5NYGns4KtHUQLil4w6toh322XdvdUzjUgrsQW1Q2zYKoXx3n6AArTQ4NB+OFD+\/SC4VC0oVwW1e9pbaPVfTcC2IXVKGh1Ox3e9MAmXU4QTsPV4z05V9DG55YlJ\/bTcPLiER3A5Azoata1kmkyv3bihLjHPTAGF997kHiBWo1E+q+dQLAw5dr0G9GVXtJNVEx97XL76K35BimLpvoARW0xDPcB\/u2z\/neZ1gfbqLPhUbzqD11jAKQaBD46ELH+5OO72184Zp0PTOan8hfG3xZ3AkqBHIpyFObeThmbiFk5WvSY55JGzOHmBIc8s+oOYpzyQHL1VucpvmIJh1TAzoqFLTL6hUb3Z5QVQBzZvzf2\/+kndxPxZVakpVpBJNrqHw==","iv":"aa81038dad43eea0a49d94efdf6b456b","s":"aca217d3d21209e8"}
Jennifer Flanagan is vice president of marketing at Adtaxi