Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"98a3b0b44619e68ac250b49fad1faa6a","s":"8e11e281cb3f3847"}
Jennifer Flanagan is vice president of marketing at Adtaxi