Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"1de8ea593ef5188c98516fcd33782eec","s":"0902e23167d2a440"}
Jennifer Flanagan is vice president of marketing at Adtaxi