Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"3bebab596ab87421d06548b44f60b55f","s":"ef9594a3b1b4ddb8"}
Jennifer Flanagan is vice president of marketing at Adtaxi