Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"f3503f6d7b57b6c200a1b18ed6aeb60f","s":"a36c0d6905d29aa2"}
Jennifer Flanagan is vice president of marketing at Adtaxi