Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"0cc03bd9809b6d85529107d0a3790946","s":"075d4a7a47aed917"}
Jennifer Flanagan is vice president of marketing at Adtaxi