Jennifer Flanagan is vice president of marketing at Adtaxi
Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"93b7737a9ce969cd578231a305e6655b","s":"eddc85fd2f316f41"}