Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"bf6781a849b7b96f6de3eb5172a423e8","s":"2acf9b9814463cae"}
Jennifer Flanagan is vice president of marketing at Adtaxi