Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"1fd4ac10cd4d8a361585adf4732ffb1a","s":"6fda8e898f9a2049"}
Jennifer Flanagan is vice president of marketing at Adtaxi