Brand perception: What it is, why it matters, and how to measure it
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"57e73c9d05adbc7c889311736e3cd48b","s":"dfaf1aa61d78efab"}
Jennifer Flanagan is vice president of marketing at Adtaxi