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Branded content instills trust, sense of self and wider world for affluent readers

Posted ByJen KingOn In Automotive,Featured,Industry sectors,Marketing,Media/Publishing,Opinion,Q&A,Travel and hospitality | No Comments
Fairmont magazine, spring 2014 cover Fairmont magazine, spring 2014 cover

 

By Jen King

Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.