Brands are the ultimate navigation device in a fragmented world
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"c62597fa10888438a891b02dbd86e65e","s":"424d290b6dd8f876"}