Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"cZfDmRpnVuW5zC+Lsd9bDbczH4S7hvpXxEX7YcYNYImVVIs9zYb3cnAaupA126d2dBlaReuDeuJ4O8psJdDHlSgqK1hGaTQ3SX6xrayRt850KSHI+lEHPj3QwWS0JNzR4hAPYEePkx3soL66oINJJt2YWG6wom7SMJ7YnaFQCleZvZ1kXB\/BxlOGD9omqMJM2JWC1kbAjHr1rtbL5Na5LBtvslGcSd9z7bJXSTUtcOYW8vOeZMfhuzBtSsMCPraohJ0pSsG34VRBjfHR2xkx9n2RJccVIlEe1cdPvpsRhnnK5AMCtNBge7Gih2flSXY9WKE3MF\/uClIYe6gA7oHHE1jBXGjPHz6Odz7h9o50qGYlwBd9ZUzBL\/N\/mKigagj7Fnjbb1XTeeREGkTxorQaBgBlHMv9S4aH3LQSYw0dxu58\/rEfafk9a35FRsQQck9A4lFjY+bCLR3oeyZZAnB35uoaJOzfcDnCHj6yE1Y7pT38WLII\/tDfSHJI3MybonkUJtkoHPeo1Oq3kpTVNYa0BuHUW50dLD1XwNDmq63j6wJ5BYdKfLBKmmGXiBE7bEqhtPH4phVziKJaI4Vd\/KAerUqe\/Jnn3pqTPBVLq780FI2PYSdLTeCrpKptQviFVcNNEZyOpKlyg+h659Q0w\/OCnbmGzJSfoDQzi8d4YQSYD1xovwSeiiiY39AaXhRZ0tNUmM6iqWjXSJ2xPAgvM\/KWkRsn9CTBb4ZGTbvuB9kjW0oQJUV9+M7AU6J77Wnz87jUuJ3U3oX\/Mbaiq5+EcP7bXa1c4NMkdgtn9do\/4f2qM0kbsB3IZBQDRjtSgxjy3E2uMjpNMPS3lovqB8G0bI2PBRkdFtjkD+ZUit+3+vkCpOXQirhf1re20noRChM\/2getwgK2Yd4PBu5i9RjoDgQFMj0ZWlHU1lIwyneY2Wukt6so12w6pMAMz0RpizFFltdxS29RHjt4OQriqk094Onbmk266iIIQ1yved7OD+UTVlexmI5nvOR1BVxYIWRcA96aHXTbDGDoKgdre1159js\/4sn8ORZJwkhgoPakKHMkyHbV6rCNga4ssPPdDurBywW6BpQBB+GJgeItt4WIkSIIvTWHfQj2T\/GMi7qmapzMCyBnHbYXafFTGeJU0sXSBe0OMiD7cL41nw9bcj3xZdmF6ydeEnYVvc9JAH\/fwL6Y6tbboEb4+HthnF3ACRu72\/E23l1yyOLDCZX6sLo4uBqm2ZfZg8SL3yA9r\/INagZk+mULwH2pzx19Gp83NGfz66bys902cpGaeXKSTCTiCZyPGiqZDfR9vYRBN0u6BKaKpXhlMVhBgzSKVixcnOOla\/jhOYRAYtvyto54AVuF7exkGWq3fvETn3qKyPZSd1vBiDjjiWoFwyj9kOQBlWLgxjCryRaBg11OwNEFx3HSMt8I7H9Bl1AuZOUxxiR0WdIlhdMvoSGRCMoAF4q+f1h8eMM40fU4wUXqZB6ZkWAPRaQG3tRTaeVzwdtjkqOSw7uPy2KeBWgrzTIETxKEPrRVMJ+KihrfWUQ99RtJ+63pGDFcmDf+9VBGwcgqbXj4mfEp28rIqOLn9gkpKF7DRX0PNQswQ1mGLTzqQZkAdRgjdgKvLjlXfpIazpkJCNoIbRk9fpwhJ1KXrMpEYp1hTMamzIB4KS18AXUp2V8zbn0scjXYmC7Qeo8W6nX5GXtqSvytgKhTgABvXZVOWfAh3Uqxl3RgcM1zVrBqWafVBDpTY4qWMoYodrWRr6qZ5TW\/SPy7XdkW9sPoo9DQ+V2j\/B22SMQCmaSoFEcW4LEni27u75STWs7EJUPEPn5whZnL0bHNatATkjkg5HriDEeTC801D6VeYpX3mus7SKdAFcnzEe\/famr\/CD4vd9jZ2hGqHSmomi9iG9eYrqstnVXqC9nq4DWxUz8Je5HOp+XN3R6T9YjQXh+y6A3zWnNpSieohVDOFN8bQTFTc2Cw7gtvVoC57r2fxqzXxkgyvI0Gy437LdDIF0hfKuEw1kXHG7uNij3AkHFtpfQHG93N69eKm5K9p8D\/BU7dQV2f8GaRvQpzl3jfXCSPJBLUQ0RXusUzDYyUKu17XNBfLjM5MUmsnznrpiuVByQCD\/3Jokv2o2yeETidNQyPmatDMijRXt7hMv8B7AN+mrhR248azJgb3e0JlM7Ybgz4qz6s2RF2OQvmx3Y\/xOK2J48jBBjWFPECEjNCpqNVYgYvJAxQW9pH8fa3A1xm89H\/m0hMg4YVqfJ55tQpqXgFBquWURdhURv2f6RbhoSU3ZkME4vWZT0oNUZDg+m\/lwgyL8vjg36mPUiHpQt2ScPQ6QjjFHS3Kv\/2QKbFDdWoH9Vc8d\/Bagi6CfO658kKuNS0Cf7+25apNGHfnMaCT0ksX2X2DomvROQE4xMxn89q3p7caIGQQfkg4heYYLURXHDTZsz799kIdcWbJRY5XhUMjaVyblJjMku1SCvSMX1AD3fsmqRIIF+co0WgsdaJ97QV\/bnQAps7rCY6BY2sjAR+AfnN7WK6LGDppIqQwSQ\/fObwxC1lUsdp+wbEWHvs+qZy9\/lt\/zuuPRoMJbPn06GMuDEgRJ9N2LQCpUDZ7YHc89UhhRiNz8MbtY0CCOp30HuER4CJmpNRVZGVRrajgGGuLZV8aZI+0mougo2G6zL3SUob8nJRp9xBzhVGacPXLt+zuAastxMrUPcJ7yqet8gQGHNRzEzdCxGh\/TuPUwaALDikbPjOeQojkx7aiEGGt1xN6wkFWxvSR3l83XOGEFBCvVJoZlBlF0RQyS2e5u2MzSurm5NKh4GQFQ4SouCajGkJHS4UqfInYc3dtj\/nTdKZyKeYbTf0qviQQJtpQLjZvlVrRxX4n9U4ewJOw55XHyZxBR+5dfqQq0TtFDpobBCGFi1KELEL17goZ4akSuE1Zl2TKz1oBHgNHyg\/IuJM\/6FXmwQdHyySSZ2b7DjXqxg51Kg7+wCOupPaPHhBbdeOdTiDA8IsnTImJzEf1+pZQSzlAaVpkvnzZAlqTTFQYPlZtLpevtPW8EcFFuYeVy0m2K\/F+NrMJr09jRD2jOJxjMasmAng\/wIhn1eIRbZfJYB4Ai\/c1hwxoIPBK\/wO8t09Ret4WtwpYLp11iHRYnm99Rj\/it4\/YRy8KSyPv6l7euhDCK+8Wrrw9C5UfpaNnVAjsm7GC+DyX6QWwZTrUq+6xWoW2P5JG1gEqWxxa37k2B\/LYKMWr21pn0lM1m4RyJS+wA68oK33uuULjnXrbEDW8nr8FNzsWb7YkHVhbKgG23N9jOsHsmNJit7GMu62UZ3hW3O4h5UgAqgIi6dTOkw0MhiVKoQUVLkUjxE\/isy+GNi9xrp72NKb7s1Z3ARDh2evmqttj5ZHivOcZ\/xgDeqRnbYcn5vVqh+2R0F8+1vqp8QNzPl9G43dfXi6aGnAKpbj2ZlThY54T9wuTSL1ugNvFKFbcuCuMeXooyrhkVLyZwizjALnICUrMEeFv\/Zltz4atbUwYzCHi7ZFCJ5bZv5JOXNbsjBKgB1eMEm+sdXD7eXrjBO\/k9an5yWjG+EY5OJO2O52EPfzY4D+iVgp0vxBOcVprahoJIsMCuYJgV3LZqDO4gNcLJiqUTyhnOxQr4mOxYKe0viPl0tX7CetUGCTws0epxJlM+\/55bbJEfCwtDpySqFDa+whzVrS5yUGZwZAPs0OZeEa7xACynOXpZrwucPSZiSf4iFCVuay2UY6ZWPPEU4qB4Rn75ePCVZ\/m+QTq4HpPknkisLvAaLW3\/MFCZnKNcM91q0LOCNDom8\/5eQSlLjKFimACN4MOVZixFohD4p5KisfmzFkRUw1A7zQfvvdfH7UfRWJygfEqKsYl5yxOC4hH7\/Sma28xW11gYJI3+IT\/adU0HXrIinhinSAQ9n7QbUnXfwCc0+v0w4+TFCSoR0Sj0W0XQpNp6WLS+yQPbvEO+OLw+mHX1+aEOUsDMKzLJNd5E4P0DCSk759h0iLnsBujS1w8BREvTtehEaUt0+SdtSXBWRVpGD01B7s+jGCB+n\/ZIsDQBokKJT8q4USbuNmOK5wJMSOs0\/yoacTdBt7x4C6jsw\/8Ggzu2Xq4zTTbAfgKQhxFyFMf4iZtQplSTCDKZR3Hse4+gR6Z0mFrEaVdMW1te902Eppu+ghAcVm2\/Ehejz0KVhHPBgsojxMcvCvjOS2jcB21vxiXXBf116D\/ucvTG7g\/jBm+0AOnI2mru+7P8\/EXcPKJ4MpEWtD0jxm1qim9svYGVOaqXXfSOAzWfYQo8uoSMflQGlzOrtAJikEFdWzROw7DUeWbm4NJZee7eBmT8kjXVxiE6YzzzyZLbSh8237bSMsxmPG3x5v6vss9qUPeOmIstJ6vYwH9TpSaneNthVJ0MEYhOtefgtHoWXwjhD0PLiOroJPKIW1qZEv2JLCY0fxYhmIxwATgNU1UXODJbRxrllxsyoimtiIT5mawvuIqvuL+WG9ikT8LW6I+zlnNbD1SAcj3mIDhgZfN21gGjTcMI\/fwhEQE4BR74TMQ09t02Ni7yRBY6ew42J84dU5g\/QWpPQj13igNt9GZ\/9w8qngPIWJbwgYqFVD+fuxO5miVz6IpwCQIn6tLfuEiY4Z1WojN36QtEuzLFvajn7TMLtSbfRq2UGgCfDaFAoeB51LB6+DfDf86PYvzlwB+DArs9OJoeblAxW+vEcMp7YFgU7+19hKc+crtRVyzRc5HD6OVDvJ\/dwQxz2jUWQQKp72FXfLGbwlq3wVyXbqarGbCASZ+yHvaeIgn8BwYE4F1LIrPraEj87HqCOVnuxoDSMnCTNhFIsCyk0MzuULKD8B8fVks9Os3iBigr7AReqUWGerb3mQ1AfQ5ThH+DUX8FIEcEuH2Ox8\/Ft7xEBT\/xZF6qwbGn1wqX7fB+HqQIenY3LKV8Pk7fETQfEtizp94hs4vMovI3B1ULwx4XDLEvqxPamgljz\/QBl786cUqOi7U1NGSq5yezXdE4wttk3wuAOccUJk5jIrRON8+LqIjomT116B1zaS1IaLxn+6P9EUNiuwl43ktH5RdPzeQU4ux5NZptZqFcTA38A9Ko\/5n6EFDPgAzbRxSvkTz5J6kWQYJXx78LRhibsRVcoKnGlb03A+ih8c1F9w7AJ0BHZhSKOOdFOoMoSNd8MEvSCuorGtCMC57O6GClTr\/Gh0Tc4v3lX0r4t1Y2\/Cf0dQYnL7iNpM+3PDkXqtCPpOilvHTYFRqAvECb4c7JWLTSkWanSAE+lXhNB8PhReVOjZucZYGn+8B5n\/J58nqskCjc7hG5Lf4Ygi7nXnR4guYoKJR9LtZLJ8ruNLX+0KUiUpXvKwm2Gs1usngPkzAvZYfc3nrWnq+177AkYlQIDYd4724MR9RwbX4t7Tyc8qxGjWM4ZNPtueERTOQY++y+zw+HqZSDBKNICqbxjTaJk2uN2egWE3MvBuXJEQd75yuzGVNo8gZeCNGhF0ywSjCKzv4hxrdHmdlP0kzTnwol8TvGzPzihCwlQYhDqcl7ew+IRMfSrrBrJWXCHbBgcToSGFCPKfB\/1kI5VSX8Dn683BpFdmQoWBln3ZZmh+tDSpTYwyLeQSvivYUD7a\/jjLQFtV9+Y55fqZJHQfZ6tjzujLpFE+nOS89nAAweh62k0MRnqeFULAPpRMhs9Q\/PLMzNrATz3h0zQDEWk48N6cNfzkrjZCUOnzAvSEb6vBb3J4Ol7NIweaCDnRU2NtgGfHGTSYsvvLX5mkI+byt273gPjecW6twbcgCGmQnEaefV8Ss2kq\/psoLtTQvCKYMO2Z5UX9MUjzUAj8U7f+YAZsYbxDKjuAWgQg4sYzCplvbE3IJRHX4RGeIugLKf6DYD8xtjMdIuZl\/28b\/nYv\/toTXvBun7aYS0bSD5LjsvOv2skvH8piQA1U+sxM3KW1MaG7t8xumSPOOQR8lpXAmSs7u8KgCl6FO1fTMrB65qjx9r0EfeLDiDKl+lW2xdMlkinlt0inCRfGeGiiFdsqSad9rd41cs2s2ki1JIONuFyjTwqWOH3lxUKQIUhxHKTfHTPso8bwMtBYmd97vW3xOsUEsSztDa83vWxpDeXWjxJtjF4SPosnI\/NPfMLG8Iydnm21uq6rMFk9HMrufIm9hH15rsmgSThPYFzS6pAWvWJXDmvtsD3X007Bf1SFK\/d2oEvy4zyWSMxHM4Sy283Vwji0acW1K6zZ9BGwkOjMuuad0h5Iy0iykrysuw9pt0tP4O4uY\/Dk7CiLQFENhqEug1SJgaksmFJEPRZhRhQpcRey88GJ3OA4n\/cNAcb3RrdtqnT3bWRF8xN\/9c4TA83Omiv7lMJ403CNMpktFzpp7G\/oz5JWH7pdZ15a6SYvACFLAo8zr2tjGLEgRqvdM7dlf7\/7fQp3CtM2fGjBqOzxp\/vxxkoF4\/utM0v1s3uKJ8fO9kfu0svLr5am51rtXpHptX1lr84Rk9N4X\/s8WQ9BHEafCJH3jfPJkU++B00Rtw3Xqi73OdKoeZFi5SYn92aJ0PDQWw6Du8BHkBJx+SBDbkHQG4syPXvAJStH7eV7QzvxmnbNG6LhP8D0DkvFl\/S4JvxMURvgKHa9bL2aC3IuHci8wfqW5yua8RD8yYzx\/fWoE7LBip9vMI9ZdCxhBwpaAISdogE\/q1QJ48YjOtseNV3oOmdFjWJbU6inaiyIX4acLLDfT\/cEZ1fXHEz2ZE9Ibbmb8uv2fJqoYtGk7vNeX53tnh\/EXd4d\/FvN3jlUJ7TAEZrv7LyZbHgyg7g\/xErNryJ36Cl4xpWELEESq8gICa1CMHa\/Ouvmlfp0C\/uyluQd0N36qMAuTEkRdcb24+swJdm1+1pNu5O9XMgH2ueNbdnea+KmSAFRR+BxgWLYQ6qqjhXt0MJEskR8E0GpavXNHSpj5KJJZdFI9mPzkqRXkQgFdW6yo5Wp+Aup6EcRWtI3tamEAFtFHRGH38AnWWbZ3ex5gdqcagDbp\/xRbG7C78l3KaAm0MnQjGHJQEkdngw7c31zlSxKFgq8987V4trWVh9VhPRNeBqsdcPwdbnOd1xBD4fAuhcqhHQ72t6rRSnUfYch3SamGrD8BsMLqYJb1OD1bOsjhoPeqVLuVnwUxKj09l9sVzE7joMeIvNMc1JiyWsLxuGqh3CBf1WuPW\/nvaJqUFtg3epH1mX+V82E\/Mdhw\/PqSyBG+eVVjFaEPlfrTByhJVPteovtRu3u4jpXftS7gwHZiUb362k7ljDBurDoaX1Sju+5kkPgNMfqoXzHhuwubTVfwh5zD4hmUPnjtFHRWfZq+FydR6Mdts3hDo0wR2c9ybtuJpHxfEVI1BVSpt4vSrXMsS55rR2hrrcM1aK36EsbP6r2Ed5zXn\/34MCphquLq9BhXG4ZaDmfpirHjTKXQ\/DiZuWI3EfKYxavSXhaba2820ppbfCZk+sZDo4kqYX2AgzERCdIRwp1UzycmAvrITSMDO1GlN+Ji+BMPYN\/5169tMve8\/+m2kq1tdn86LHIpnZmwqQ42LcQeGUh0gabKp6kSJ4XUgHxJBHx3PzJkdlhkXGukpixSn\/sl\/QLXloR3P8PoUz4Pd85IVPSkzxdcfiZfN5IA\/l2xUehMVoMCA29MurheG3vCJ++FCOjNBa6VblAuxEavm3mY45IIPEGBtkz1N8mFtT\/ab6DHu3SXSkl820e6MR3p4iSUHj6\/pDOm0O+nIM5VbCj4Im78IAzlWgfRmfP73z8mmxiKuwykHfH84kmnH+A34cWEkeeIN6C5HxhNJpHGJ+8+H\/RXeevo8fs2N4YAQFtFOQJrfKJ3b65uSdEzwIDJYYvqjH72vIjDO+j8BzAkDwImbJklbzHVa7uHDpE5yag4yFkYcsVzX+xfAF2nOH73O7xxn+NmECCWUiyT5hoLPg6lygVa7eFQ7inn2SjU4gtA4cnbJ8UkPiRfQdQKogUWKIruV1c5\/BxV\/LdrirnSIWBK3rzYhMbAyqmqRhN+x+dlxIy\/9MCrB8o46RmABB8uiKl6934OU8KaZm+Q9Qnqi4P1FLy5hbBYWMDKKJowhYutjnrdz2BcIlBcNe8QrkiU0Bq6cZ7ZJ8emUTEGovyQgddOPPLGQwKFsHQFgLu94+skWSihjbv2\/tlcAOKndHa379aSU1srLHhrY69Ei9KzSZZHDaVZJsqkcOjG\/d9cA+yXgt+Ievrdm+GsknbLBl\/eyXTPgqayZ2BddHhjbJ3sxo3kX0ksrOYwuT8VzKBW1gKHTdxagzHWPoM+XEard7ZgU1UHXJTlUybdAvSiTOiUkcq8FREqMiJB8jWooL0LG05DfQiPxwNQ8bU8HMR9MmlfktXZ\/BdsyhjIVAjiHeqgT2KU7ydlHP48V13M8bfIQ67h7yzNFp5kqinLMTrAEcy9klGY9Oh7mUeeLQl5OWoF5x9cFfwtEgS+UVGgb4t0pkRyvjE7Yukc67pDNL5KEZPj9Dj33JBtcDwBuTd0FZOiwI5cKVwlDtJcmEID9130xEZJNS9WHQdjRX\/SALtc1HDD35QxQl\/5Tg5aP3G7an8AKfFRTqK85girBoUGjhMhqucpDsHcqZiln2rpS10zFQnpjcxs2uIsCXnA287oSJNoDkziPdxmeSPPgKvni9Y872syb8oiorphJkLcS9+dcqk\/WPZkh7QvQbAOrImGpEopP9oeZqKxPGs29TWmnj1DlBaD8VNVhGRkU92LhcUJVSu7Hb3XqoPBd855g1ua7mHzbEX1NGh+GBODqrNvjKpoEgGMItKmVqVUxAcglL8S43DXqrOervoWSrijWVUZ+crMyHk2RDVtbNXAKxuHgAN7AYhyJafxaFbueG7Lh\/lYIH2gXNMvI6Gji+Zxc0qNOB1Dj3PXh3WOiJxSPQS7\/kWlJSs\/NqL1aFam9F5A\/\/PewZu2mItoVhfFdF5Eu42gv3RBE6le6gK+jDu7WEJkg9GNztiIpZQ41FkLS2U5xx6xeoZl2ViDnaIDoz65AX7v\/e4lZWSC1coHJs7a\/N\/cuJC60sBN0tfGR\/n7wX9nwFJ17hfX0cCcP8Gd\/v5N19p1J4hXL\/NQML2zuXmC\/Ppdasu+fa\/6visihot98U2KJZE2wWaWT0v0BbUgDQ9qg6fqxbmBf71hJlwDqaljL32zSy7gFX7f6\/HI9mYFQGQ82TxWv0NnYIfCrrP18dvQfDN8KjWU6VFJ+620XOpWn0RqVCJ+vpyYk\/zdapthWuywmwqe308SfzkSLYCxendhpiexNIeg0CES7GjOfjNbcrAJzBGEySnKX1hjCIo9RUXFMF5IKXPCZRYqHIWX0lfnz9vV7H+41nob8smzuMRMWYOGzOJkusUou+HWbQ7qEp0p7xulkEJ9KqFEUfhVXL72ZidJcEQ0pe5jQwNKw\/Mny2wcfytLGAXyb0qOQ8I8H8aSxsJS9gwjtJ7LDpZXjENnQ==","iv":"40deba7e7fbc52ad3b2e5fd02acbf99d","s":"1cfde11f712556c3"}
