Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"0c12ea830924d9ce7b4e2e0d4ef6d754","s":"b7be53dc4bf7f42c"}
