Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"90c3527dea9be9f640a1fad7467b5d78","s":"f3af365823123c6c"}