Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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+9uCW\/4xfaJmIhaC11sqnLrVElRtAEb8bc5T6AYITuey5+XHopBU8m02NcucHIG7PG3eVhD3Vxzmj9lw+bmbt+xbYAs1ygBbEIQjXSL4fEs7e+uKBBmy2gq7612n02dHdwYcPg65uA9v1nQ+yH3jgvVIMwsJmiiXd+wIYeIPfgnSfMgPVdnvN49VzZywdxDSJpwJ7XE5vzA+suSvjJY9OrV15taC+lLToQ11fPuTabqB64YktuFHk0HFqWoSW6CuBuFsnfQAhfu2vWKX8AUtCndqlPEo73p1DOTyNHOt9U\/tdfV4hlGPZACCejnkpqC9GllT7mUM0CNqoLhUSUohjOCX1BPjUJn18bGYH4GdfEgxxNoELXTKz+2BOmgOgFlEHooQ2+ECnB6QgVdEA7siOLcfp7RsPmDwzDyvnphtQ6ApUNMoZsrmvxZ3aJfYIhPBKeZG220ODw8kJ0+N3ynzZre8arroq1Jygbh\/TUVet9VKxfqRYa3I2Cal1vL171di5BUkRJVkszGdNsL1pTV5MboSfKx+HhXh5ahm+bCkCoUYFR3YF4y9\/VSlxwxhs70IP+X65XYP\/XcyapjCyC11UdwBcTwVh\/bvfas7G2jAUCbBFer9psrCYU8v1zD\/GDhOpivx0VxyvOJ3+q7rGqnwdahK+eWDqV7CnEZX+Ohs4YRC88LRhNWLN+XI8VspFHt219fil1n+S\/mUOFq9Px\/BgoA6xiebLcp45KYhEecNi4c10bGZWEVUCnebNpczQjaGLeeZ6g1GJ9sC+jlwuvkc\/iPpAqEanocPVfDgvK0ZTApHlAHGy9ePzNQbvkyU8GUiCKtB\/JyxfRitMI3J4M+GXHVBOJ58KnQe7oM2kskJqO0Nb+bVeWtyUvBwuAHR\/H+d+M8uNBQKNqBw5cFCF7REZ+ucy4YdVy8JFz5Cva1LTVFNKZ33swNespA0BRB5tM3LdLnxPCqbE9Ogi21qzEhimk7JhxhpUNymbQ7YnFwhoJiQ3\/QsG8fGhhBMB3FhJ8Ys0w2AC0vTA+e0aRTOlpfTDZdjejfERl8Y+GKosGnCa0IJK60AuzITWRcetwdhzm2bDlg1o3p8oMFxzob3MzBy6GqFvRouDxzYKAxkJdM4HmGnDme0SP64IgL3qWhzJHJG4utHW5L0gL4Rzrz7eZD2FcsJKARtcjsc5n6vtHg6JX3acWfXIxivTxxnsqO\/\/5cCnXLzJGEyIkzw23nFe4Ntp6tYGKJt87vFwF7p9wTerotsLQgToy\/lShIIoA2bif8bAhHfJAISMdKIndhIJTzSM2uFnUQrmjhRnervn8hp46cVh6+1w8MkoTh6urSVDKJ7TSb+5iclsm2zonSVL5Phhn7HdfdR2eDwbNNeFq\/Gdpl2dwGLscjaY2ro3mKHl4mXRyzkAHUsYFklM1azhQFjBybumZW40WLlCWReEwxkwrg6pdjXTILhaA7q7yX\/oGwGWI0dH6PHdZ5Mj7Q4wGKoUhtUhZ4InWofR8rkFofBVmA+IJJT2IzbZRFkY2qxyPWyHaqx90GVDhuLQLKzN4sZ9c2CZRmWKBO8ECITdhKo5dlfwdUJNVA03rknEQsFHQ5vpRFW3dxVpVP28Rl+zvoQJacU6sDthdyjpxQ9d6BD2uc63tSgRSK\/aI\/XVM+9BwZ28WlcY4prT+jr6CFPQ6FMoDcdJ66ByCHIdgdxEKJnVCioeFrz+syiufSWOt1LS9bih8GWWfI4AqS0q3AcFHLBYmXi3v7UP1DrX6lUs\/dLnSosrlmTzzfLTYhPywyWTVBK9vrmF2dubVn02cnkPtB1Slk3ozg4D7BNJeDrbuvhQU7INt4doLQtQ9SyTCeB+UwTbHGyhYAbqc7WxdqGWGNa5KXWH01qfV6Ct\/oX8Kyxg+l2E8b+YbyjaT6fZsuhXR5xqNCsEZDWzZ7qzqKGc18H0vi4bXznqdJehMv4UoFLNWZ5b18kONknms9DQzVa4TtPgCcwJQRcpllHFV714i0NWlqr9YO7DNokT9eI94O8b0RpPWKESEseG10+B4vOkfS4SI71a4aMf8s\/AmQVaiO0GVg1GeU6jT8f0azA3d5imzyBjuv4\/XkWSgtdqjCNHwIu5RJnTPVr17AcB459JTVfAI5jQ5LE0Nist3b6L2g50OxTiXVMrJcs6g3ufzYRSKRUkcDdbRjQoCt4YGgVqejR0NskwZxBLlmLDTUGWfWiUGof9beLnkgD+Fh0PorFHLRWEOhdhzEFJOpmOK95kqzu8KWxsC7cCz8T64hTT2r1+or0vRw6o4WihPOMxy6MzSW1XRMjZb4Cmu9nvXFp5QNFcLeAyRkykltGC7otUvehT6XWKHANOX8K4e3Ae4Gi+olPAnpP1kEJg0DAQBMneLCTczClr6acPfrH7wIz0v\/0MmUU39GMbHkigF4mtcyYEKii3jc8TgPyfamJhEfX3Mt817Sg5fcyRM4VG9dxKY0YRwHefD+QOPqckwtm\/yFpiZY1e3yAVdmmgElo4A\/16chjfXtql3+WPPt+vxlSmwWgvWepOUfGOFc5bh43TWdtNNMa1630il36gBvTZnF3xRK3GNrhEGvlACh8569On+\/YvWm74afaNihauR29QiONOg6OpuxQmeRuNdpdGXK+MHaoNZs\/g5dv8Alfg+20231sxcVNbWk5ip94tQfcbC0vXtt6zb88jZG4fWxLAI67LzB302nerNwV0Ub6OAeAbg+0NkOla9gWhBI2s8By7gq2VENy2TVelwNmyRkMgk6NXDB2w8TNHNk\/3n3xulzWNn2xOqI2LiXo3tNqwifXR8dVvXkfw0vN0YoZODddHUBnY3SkVZSMs7yxWh8+Upf7PgRUUVJyiSci8pQJcWW7RLPJtsFQvJSdHyEbC+oymnGfpYHj1EbPHihUdsu\/Cp7WV4bV8r3n+k0ravhTv+\/TjH08Vkpkda\/EHwjc5NCJVr2Dlua1xDq29zf9lhmg3XXTT7lbdlYZCpWXcWDjE+B\/aaZjnbQAmweXvT+x+lTAAv80cvOosz8YJtmUdZajNyaX+IYhUNW9gY2N\/WgDfiw\/dt+rsGEvwhfOfLMzW4FRVYpeiXh97JdjZsTQpylhMOA+cnXGz7k0kJiQU+4j3RykRwbaiS7lA3FiHT7x7RGRpg11kspn\/8tsfLWOKVf86D1RxYdmyLi\/+RDtiau+XKJH2+MCqvK8W0R8sQhi7Qp1F+r7Nq64AhfjcBGz0pDtJrdIanr2byDWY1V6dJ1d6Vo9GVinVIQj1oW0Ctu8QGbF+++YUc01JE+VM7oPxHfX4XixyoJMbC2VLPGjnueAFDlR7+stNUynpkLn8+2bPKKpp8EM1WGHgs1JROK3m2\/3nmf3vX6Q8CKMIRFoc7+jyeb5n+xNF2hrIumy2FpAohobIgtGjKQlcVv46UGWWumvnnxhkhmbdefKLyxORaesNq\/fnxNxG7Lslb4JVgNSFFs1ilt9p6roQrLhOBvJvd7VmbixtwpoitiXO3V+BO36KEuH1K5bJRJvBlrEefqxK4zFEQxKc\/PhFEVunkjoBERZbt9LFtp8oy9zZcNjkDlFza9CfoZ\/M3xyj8arXD9VoaDSLltA8dbVaSonFBkHaMMfB7uHY4vybmIAWKSAkzXmTYtZxLjNomuFcCPuclKOIWRnnI3xd0uC18mF\/ghPrfxHLWCke7R0FN0tnTILrQMYPV9JlM9y\/KKeHlt1Fae2kWFiqpA3vO\/lo4ysLI0wNtVZffEDelzyQyRtA5kjmw6Qe7hZjhyfGeMxeT8n0IG+1YE\/+6PiR6cxlhA46p\/ItqyOvHZpKrx\/dRyi15JEr78gU5gw\/bWqQrNAlpQ0WWOXA9jgcR6cMJIL2sfgyH29eu5cNnWK2Sc+urJd6rrDpC4NNKlwbkBU2xCDULK2Qwd6pmjzjknBXEtHNMv9jtdBHtD0IRbEwN2kBVZAgLKYhQJs\/bqDCvVwc82uAPbVWJOWirqluDKQDeC8GQJup0gjixCbpG3Tlp8Udi6GNR2tOcDtF2l7HBSoij\/ltw7m3cZ19y5bBPpK2aFL7xIeHwbZug8JuyxLyiRZ7auY5GtHT29Thq21ofKtsXXC58b\/vxyob5DLjNkLN3V02pqrNRuatCs3KI18qB2WzE3rpW7fvNr4Q6mf9Ri8fdZ2AFoO0T55e97rSmUmuUi6IQ7jlK6TZi\/bBzG52+b7IsIdGns9V2cEnc2+7pjuzcEZilUqhf4d9z+BMU4+fALyVNqj+tC2X1tzdMdRVYtKaQx4oo\/PQjX4i2hambfE3JF9o\/sqQDpU4RKmyQrX5Jewh437IhQ7z1qlOzqe4qVcgvp3Sq4rh5bCpRfDpINuw8F7zMoiRy9r+Na9TsuGKSn3uh2fEqwkQZPEZJyUPGkmala+n9bHwGeTsREklO+9B\/EtI7ZvgwxRi8X3b\/VNrDo1Kszh+xr4cwEjyQZS\/9cLOuR6ckwL31Btqbt22nlLYWaSbSXwAOEJeIWVf5JMOwFSI63VDMgXOvR9i7Ctz+WP9JII+f9bJv\/eA==","iv":"3ea47645467e4f79d9521c0fe5ab29fa","s":"3b59c1ce46a8d9e6"}