Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"b399797f9c136e48802b5db345ae7f6e","s":"31c9a75d4a258cee"}