Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"7f7f207d875b0bfb60f7389c94485b3d","s":"3b20d3ead1b36f25"}
