Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"4d21f528ab682c7085f10cd25919d5d6","s":"eb1b242a6bf206f5"}
