Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"b1701091e51f2c76ae61dbc44ca2a59e","s":"e040eaa50e7e7e90"}
