Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"5e8949e2a5880d1420ac895c0760ae95","s":"d5202581f66ddcf2"}