Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"ba4c3897efb81be663f75f722c741a68","s":"795f878f1b26d820"}
