Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"c332b1e79f198e4b31cdda32ca86d224","s":"eec027f033d002cf"}