Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"935c7eacdd5da94c5ae770215e5806ed","s":"b44b61d8eb60367c"}