Brands doubled social spending, but decreased paid search in 2017
Posted By Brielle Jaekel On In Industry sectors,Marketing,News,Research | No 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","iv":"2684418a6777c298b6d75156fa5bbc71","s":"787e11d676fe4f0f"}