Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"7ae7da4113c6516efea5dff8fbecd65d","s":"8affe79c8373c83c"}
