Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"67ceae918a7cf4612ec8eeb049a3158f","s":"4760d57121eed0cf"}
