Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"20c668a5ea4df09b279ece9a7f4f019c","s":"085339fe78287578"}
