Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"e13739d19d76a1017a7573addfebaf69","s":"cd4d52b5b158357d"}
