Brands doubled social spending, but decreased paid search in 2017
Posted By Brielle Jaekel On In Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"3322ab5a2f8d3126d73b4cde6750aafd","s":"012f873ad30a7ba7"}