Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"d6963a2cbf16d4eecc71b28c551c7c62","s":"e9ce06c733014023"}
