Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"f973d13abaef156a28366e595f39781c","s":"13c6e497a19b3b30"}
