Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"c56db4bfcf1635c8592da2570a639f20","s":"f268ed55a3677592"}
