Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"340d95d09b52df2e2273cee8453efda0","s":"41ae64acef0d09ef"}
