Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"373f233a9e0afd803c39aa251dffc128","s":"6cd5644fdc400d58"}
