Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"3fdf2c6bf5cc159f3c560fd978228050","s":"203dce3203738fa1"}
