Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"b6172860fa9eca6151461ca15e587b3e","s":"f20352b467f9cc9f"}