Brands must automate mobile native advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"40798685a1a4651542f17c4b0ba1043c","s":"d26fbe583355c8e5"}
Joe Prusz is senior vice president and head of mobile at Rubicon Project