Brands must automate mobile native advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1138c1f9ab09802bd7512b900ba3b80b","s":"2112325d08d252b0"}
Joe Prusz is senior vice president and head of mobile at Rubicon Project