Brands must automate mobile native advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ed4373819c230d5bb36c6dda3a733b29","s":"2947e47d997eac25"}
Joe Prusz is senior vice president and head of mobile at Rubicon Project