Brands must learn what makes consumers human: Resonate
Posted By Nora Howe On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"06946b7487e574f73e5ae334653eacb7","s":"d321290388858150"}