Brands must learn what makes consumers human: Resonate
Posted By Nora Howe On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"35d1b346d29960cecd549f7209667805","s":"ddfc13e365e4eb41"}
