Brands must learn what makes consumers human: Resonate
Posted By Nora Howe On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"7d7f9651aa2eda06895f745c241618ba","s":"c56438ded1b86d92"}
