Brands must learn what makes consumers human: Resonate
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"53a1e68ca933ff124f9959a7c975c0a8","s":"d6ac38dd45fd1b44"}