Brands must learn what makes consumers human: Resonate
Posted By Nora Howe On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"c1111e4bd37ff310bc0e90c16984a313","s":"980c085cf1cee603"}