Brands must learn what makes consumers human: Resonate
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"a2ccb62fbe4bf60186be677a229c76df","s":"8928424c4dad2cdf"}