Brands must learn what makes consumers human: Resonate
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"cd77c41b79e97672462ebeadd86aeeb0","s":"ab23ca3c762cb660"}