Brands must learn what makes consumers human: Resonate
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"e857bd47421e8a33a116129d4a2d6d76","s":"bc2c93275a6bbc65"}