Brands must move budgets to the world’s most influential mass medium
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1d9c31d91e4728bea3b4f4413d8eecda","s":"4dbc291b4b87f97b"}
