Brands must move budgets to the world’s most influential mass medium
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5147538572f40bbf04e197006154cb2b","s":"adab114c90e843aa"}
