Brands must move budgets to the world’s most influential mass medium
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b5d677d9652680e717800ded1f755d2a","s":"8feabc2c03d25b90"}
