Brands must not treat Amazon like a traditional retailer
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"6e2d72823798094a0efcbac8ea050490","s":"874ae3e9e50d720c"}
Neat package