Brands must not treat Amazon like a traditional retailer
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"ca659679b9c91a0a9e9eaf0adc9aa961","s":"d21745450e923349"}
Neat package