Brands must prepare for voice-first shopping
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail,Software and technology,Telecommunications | No 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","iv":"2e361f41fa6338494e39a182f6231321","s":"7e43e4fe01da6248"}