Brands must reassess in-store experience to profit from increased consumer spending: GfK
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"3f58c92aab1218a0e0d1f5ce093d9abf","s":"25d0702cc43e88bf"}