Brands must reassess in-store experience to profit from increased consumer spending: GfK
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"00944726c521acad81679d13472f0f26","s":"4a458f97994eaa7f"}