Brands must sniff out customer intent prior to taking action, says Forrester analyst
Posted ByDanny ParisiOn In Events/Causes,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"3bd49851f8475ef2e60aa4d77f18e673","s":"65f1b01765945838"}