Brands no longer hold power in luxury. Who does?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"e6e73fb42d83fb943073f09d9403e422","s":"03e04ae0976aea79"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng