Brands no longer hold power in luxury. Who does?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"6878e1256636373c537d298464f2b5b5","s":"8b3997e33e63f11f"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng