Brands no longer hold power in luxury. Who does?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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Dl3VkybUBGeU+hj+qe7ZDYnHZs7XpFZtRTtiW0etn1Yh\/PgOhTToGXPAXL4Tmsn9WPKjlmcRkOBY41ZeDqqhKDwswA\/CTMY4Qi4VDxEBJHLoWaw3tmVc5WebcqGu04IMt3\/+zHXWH79jou\/DOe0A5PHzRr9RI8mdJhUq9FAe3GW+Clb0Z\/nj7OxKo2qlCccuXFjUlwBgCOTdYGuQm8fUXVsH1bcGAHN+OdiLQn93F1sTuyFLRwBIqGkLehjlegPTucn45Egl2uuMuf\/ZLMFF+xKxsiKJ9WnaH6B91CYAdwqqk+JtUEgRA8Eb51OOrQKjDDnhTazb3\/N0cjD1\/I4ZmFDlrY7fUP02Wo5I6qFnnRiht8H7VhQYLrATB8BfecX0DKqFR1MPSepP5\/9KU16cxozZSh7nxq87jCSd4TkTgdKSgr0PaGGgbjEId2tzNvN82h7qBirk3Ozg7OnFteaGt2Qq6wgapOtkmCEpMmtckrlnDmxBUUB8z2PTGgunOnjLuGo4ejYi4SNUgTyPn8Y14aNwtg5wx0v\/WTnSqosADw0IVfwLVvCO8M6Hml7I4JYitrTN7YQNnG\/XLw6YoXtSgF0nfqlUieKR0nXlsoBLiooHDs1+JuWmxoO28K4SY1eakVd75TWAavlpfBAgJe5SPsqWlaYR8yXpiaJW\/K2Ns6YeIH2msWSMH4u1T+huZwjMmEHoyZ0czfKUiMtQsIS+uclk16f3wchA5MT6MnLIqqxa5ezskSMTWGXFlXknlAvyh35fEPWmakZNu9dOf0h98FfzJlVIUUKAP+F+MmRS2Og1pa4c3AwyVDuyq\/UHD8mwJ8JBleM+Cw+sZI8vW8em15vghKo2BVpqe+RtvqL4KVXZHrC0MlrMJF+ye\/H27n+FMZsqhAF3ZN9\/HipJScTKjEmyKKWX9RQ4FVOYQolzvF6x6BugXRk1pvIHH4XfYlvddEsee9AC7ToakAQ6yKVSDGKIBggyT0SZgwF\/Zq4Bqi73kq7vZEpSECZg7EqUVoWwHpLUx5A3vxlzp9zLtgfOfLVXy9cP0Q+7a\/dK\/3COJIYrdC3rZHJNDbwMITd29ccHHGuzb\/8fYGKWEGndzGDN1PR8aIEwFqqpTPP+he3w0cJ6bEwnYlXNAnwASZ5zZDUnQljtGQTGUJ1iFJefA2hXP5xZjotdSt5KQinRwAQxksueL6xTI18v5PoaffF6Eaa4xEpXWh92wjsbWzr84A\/3uPoJSJW9QqzXEPKEz6Y35gaZFwODAwzww9NrMvmDEbvoUDgzGgOia3end7AT\/KBc97\/KJggKFtd3PJ3Avuqtu6jE247keUwENCcZIeNCU6hwGY1dlFuT6espDClNkaR8AYkFZaqvRsucfNWVonJZsTaa6OkOTuZpx+L85101eOGVftlFs3ZAIvGYT6p5jdWwm9y+xaB9ejLBi7m5JmNoJjwPdX1FxQTMqWhvZeQ2oFpLavgFFF1SGKcASwTdkrwryGJbGAciSzQSk4zIj2Qw9TiUaA15u6k96UhQES4Ffc8i2aMN3gIFk4qdM7AIZ7FtZ\/DiXCPreVjdXpRqNdnSd0e9oCtKswlVwSk9SqiHQqHDred3+irZu9dHRnI1l98DIr\/Zo\/80DZ8Z+nZ8fPwYl7lOLUr4CUTyo8sjma2qjF9muOMsTOGZixyhbsi5GODCRPtBOFc3fCx1H6KCJPRZ\/jOQlbrTUM\/qd0ngACtuJabCp1IfcCk3pw4EgwKmRvjXeACCPVMDPxf+GX0UelPHMaKiCZIOGmaZvW4R\/lMeGFzmd8ch8HHu7NpnrowDqYBLdHCaUOTt+mH0pcXLigr4O8FrX9UvyivSbLyIGqZC3reBuvS44KVjDzo7rS3HUH3NMbZ9cecMm6pv9UORQpgL8FoDkhiyl1jWxj\/4e4f\/D7BjqDi6CLgWKvZt31PuCLu9\/Z0LgusFWKKnHQYrnFZznYRnQdPA4UWz1kBOE3I1xw3FBux0ayf4kHRe+uah37CqRvTK117eO9bA7yQ\/Rjm7dePaibJix8iB4Go2Yso5GwrbmA+1JSfWAJCIOjmyTUFffErPwc\/4UrzJdsZkechgTEnNusAU6KpJd5nPE61jF1YHwFeO48d5i95lCXiWDEMq1vCHA6yPY+s+kNRUAnBswJy\/brmpCdMu3HeAaPP3WSkk89saf4xijowqMyj7mvF0yF+r3+UydF9XQ1Fq3FgSFWsWov8UqdRi7w+E33ieAgSH37N7Q9LFNRRDE8sj5j3bUANcaVVshQbBz1nlcO4qfBoTU1NyU8hlJ3skLxcfG8yZ1xFUHhSa5jVEb3y2U41WT9LkkEvsJ8tUHICm5oyFgpfNKCD6SQv8+0KZZ312fpLDNrc5PbsSyMxYVxA98RsTiNTBT\/Z8SM7CqaokyA3nFOwxl0ixm2b71+2QxJ8EBnY5ImWDStFwOCzK1+hgF7ljdNN08KTzUUIWAbUaV1AWfUF6dnmO8zy2NIf21wEj8F9N5ULawD4m4WfvUTKEmjGLp3QtwCJ37SnEDj1w24htP2bIV4Z8MTp1cz6fBM7dqhwdLb+EoD6cZ7QcEqWhdOJZek8flG49wnpOQwzoUsDN2NYWm8msAjrEhM\/65v97pEv6ExBwmPqEwBsGaroDvCc65zKZ0jQ+xLoO9fANyCjXkigCPzm5P11JrNCDNgObLSSseqUVgEHA7uQyFVBifpo96qPQFz6EMGkDJNJpW\/mcAa0RWEefs3LWpLDwUU4+uAW2b+fCh25YgPifRxDakZjgxxYWfzR6GmEqebzMGvJINmpasay1R2vnAmRPrl0K5b0vwQHhOZ26c0zYXlJ8pYSer3sDMNOJuCh2y4juuMxd5THl6KZ\/DSZo5xYs5YvmBoNEdOIfRYUKlM8mPuYdJaBbcRcIW\/KTGolmr7XrerIRTa7WBORH6V8AWznjlbKdYCuBd9ZOMG4KZYoeoFVHCTDKPg0CgmyCHaj4j2eq188p65gIgrFi++PG7jFF26Z7yRgktC2hBgKaOA05x\/8bK3KFjUc4BV52Xfy3B3l0MtlwH\/MrSjIi+nA+jqWHzDKuB2U9eFH\/tcxXNrbQTxELZt725pk7RDrOsvNK41RCJr05ct7YDFmT7MR2cAV5ltwrkHOY3bdPNSqwz4PltDXALrMaZuMDbqL\/KPNKYv\/67O9HM43dIyZj9QETyj2193ZhkdU4MORxN8mO1IX2rm1LIbC3tMFYZKnBmJfrYm6lBRJxoGa5RZwlB+K1zxasOK\/giXB8YLpwPgMsM6sDuEm0UWxw+CsNtlEXa9P9c0pumWYNobEyWBxNKXApSkPv2J38n1BztlhtTmoV9wflD+ujuC1nWC\/cVeZmHoTeuLOFr8c\/cUsI5kqzCN62bDCuUWR9nAttTQpsgjAqIRbZNn\/vgWPJ5n\/Z5O9YnwbHoCeN2h3Qp5ONwx8wDVvlOkPyEpf0nZsv9tvHbU2Te8RTFa7NrwmUD7mLvd6EJNep0zKoQmXOlQfpi\/+YSOwoRnpY8ulogW5c5ZvgVpQ+1YuHQfrOqKrGO6nlHnDmHteVka5EyS6BfhqHvJw4GsVeYrOsLgrxPjSba03huHh4kjdXUWs6I88hseiUDaZoypjNhM7lCX+v7ZZ7w==","iv":"e7a309b2cac77d1852f702fd8088bac9","s":"137057d4bbfaa2b8"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng