Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"0266e390a311a2f7b5b2140b299dd20a","s":"bd354378bef4422c"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng