Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"309e44ad7dd47edceb90a288d1aaf3b4","s":"b481ee58ee49f19c"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng