Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"c44637b14bd4fb6c6650298588cc2562","s":"af189803d4bb37ef"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng