Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"92283164036327003548ea94e3b2e507","s":"fea047d446b6eec2"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng