Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"fb8226412ebab802d15843273529a693","s":"a5b244dde46f69b5"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng