Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"684fcd4886a5ec59df0a35aab25cac3c","s":"83fe1667c68c1a0f"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng