Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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VS9yZy7ZbMLYdQ54fjwBOn6Oi0dq1UoHgikSh0Z4H1QSkfPTOLxDhMksDm045CjWCEvup0IGfPoWh1bgAf\/oiZOQ0cNo+sttoYE4cfFEho3K87lMfkdlDggTJCeRiTXTOMVlwxNEypm1+UoDQDJQ4JS734u93tBAt9ecEe77BCUa+xw4exfGi4aGu\/yhpbJUBdliyoNr63hYfLXBHJCfkPdzlkFkB88aZypawgaHNOHQ9IbT5HFt7g5HiwHjssbHAnY6t8rpZ0kz8cQc3C2qEwsuUdKovBC1jPyvMHeDah4v8BVh2l61pwY7kiiu\/USj6ThzYJZLaJ2M3mW\/S6bBkZPaP8mrNngeJtunOwloUe4Ac140IfH+Msn713W\/muTaUHMCB8L7bxcMyZ58BXrEOe5zs\/tyi9OPtO3uGfmyZF7gL2Llcp09GJ9GvrVYS8ael5nXEct3xT+Ts4x3s+XJtB3cfsS\/XsMUszTSQs+GdsJFnInx8Naq8\/muHXD2irp50G04S+ewWJZdWte+EIA8dkaK3XrXluF0W57wW3Axc1Ds\/Wl1mleecM5iXOM6Qa+8bZXjQrBcbY5qfdYkTuS5lso1jjBq4gcSOE8hi7Gl5lyg2d4TBtSmNmJVKnY2AzUyD3cWnqNY+GLFRpEllGfNsINXs\/oeLLIiH606fwaVNz3K2uLd3Onco4MZn9qr9P3g6O9026bgUIa4n+nxBx0vx0rdttkg9aCBnrFBhE7L0Mmx4aOyYmxD8KOgmZhFjrot3hEwbeb6Edcm3aJe+cYorMtzoz3ann9+618eHEbwt3E5+pAGlQr0v0PfUSA+BTL\/yzXCnRMJpRdbechSTMUDPBEW7SertAya++QZiAFx4iCYnT1btvCwiT6kjgBftvwf2MY4KU2JMRytg1IC\/Qnzx+BOtNygZ0F1UH+5ij7H4WEtBL1wA5V5QSXKRmvhfQ3VpcDVRq05XO81vkoX\/k68uUi\/deGn84wwk3febvBUx1ObpAerc+ZxWbOtovkSERDWoWoZGkABZAySGxvqnfd+vpk+AdVZHtR98vftceda6EwQogRJbalC7rdjov3eCDbEzrrRzsIqTfUOPQEPXOnMioQhhfJ8ww6sIfnI2p\/pd4HNpDCbx4xom\/b\/\/5kb7VLpEEnVKzywYWsAnHEBeEEPDSUyvo9RaqFVuQr9QrzY+9g7B7FL+IVMgWcFXtsZxqmDbyDVsH\/1J56c2jzp5YXXwjSs+b7EZmPUrz0Ry9WuWRyuBNGby1L1jlB+lri6nLM6uRhnPAxEmrkWG4OLdBL1QpN4n+9lR2XAvIR5EC9\/c+uHG3cgGCkKPitWQwidkq3e1toItcRwLYrvd+IWtZlK9GvjJLAY3EtYe0KHqZnZbsdmam3Vde5HamOuE6NKQwZUcDIYZ0CX8qyLQNaVNh+WqE6jTaqh7pKImftBJcoQLKxSIIZEb\/lTbrh1PWrQn9HOBt5qesmgHriWd299X+1rpto0HSU1Ka1UsEw53yaCjuLMZmx2VnUN2VeYndE9+gb2OAumkqh67Xo4K2KbR+MAwlj+Y5kuUvpcV5U\/FqJQFMW6Cp5nJSxAqSBVVEtQKEL1v2Od3PA75Q9dE5O\/TQsYyorJSWd0WwmIujeHaKSZZrvzCfMvYsA4kxHmZoojUQeAjn61JonfpCN\/MYe66V0q3hr9gQuNhiI89duxN2OK8jG2YuMP8NKXCXjBOt1szuf3ybb5j+MM7X80Y\/CqhEqepvQ9EyZrrhfJ6hKGNc9n5GW4oCocyzyw\/z2qSw0s9Rvx4b0FFueJDTLku1y9g+Gl3Yes7g6ijNt\/DWh+K6wo2iho6cUvZZuvkUYy25ru3kIuNXjL2iD7HzmLKXiW9qp2al0rRrMuPGv+0UZ6r9CKfM2JLTcr3b0UvxzoiSSoLa50N0\/1GN0qESwFixk4nZzoPcgKFt0pYE3zE1igG8oAfvWw+bSX5RPqhoehHM6b\/LFHTtZuq6GKowJtqXLlc0CIGbLynSkxlV06+Y+H8vHDmu6cr+c51pMF9guzE7QinztQZf7X3jv9TYuejeFa+xmkSLvYs4uQgQGf96nv6SKDzKI+gAFS4SXgzQtagAV5TENIOejagEyXR1PqHFdaItinyeUnw0m6iGT5AJCI3C+mlz783xHM8Tm1XDiz9I0W8zegfsEHIrljwmOemOWD9Pn3NbisHO8eFj5gVS13BlYZ+ub0I755So+nddvdYPR8ojr6ERm\/Z8nD6W2RdlkDaKSgLKe09KRNmJyrDespS1heItDSOSO7sVYossfFiFu53qjAFSm9TRnMiANh42h\/q00BxKEAxbAvzgFDRRjzJMJUexqdfCHNTA807GawhX45cjQ0lFvI+fqaeU6Ffevygysb5hkE\/tfwHztrKm6nFoa8B3zpsoqbvPNFYrGetboQAPPnsrTKkB1HXTbNrpahE1q05+extRwsgaC5rvi\/bn6E3AQdgHjHsgt7S+0ZyNMhGNQrxsJ\/8Cl\/RU+IgRrtvb3Dj+YDuWJJVrrZsnphuyX5piHfnTRvikmjjQpdbsdA2KewZG4+AGT1ULMfxCqn2sPjoZMRCfFe1gYaAKQ9loWatZyKXKHwUAX+VGBq8pPvDFop2OD+T6tkT3xR1YME7ktbYjUk5CSDq6ZnwqEOVtb9XTAAKq8sLGzQOYeJKOuESsrYyJIlIPxV08qXJ\/E1iAXFaVJwJNDcjM+cK53iF6NC3GzuugI41bBdYzqcFamNGU\/TxP0XnO1o+gHw5Q6JlL0HQSSyo53BdzlaXIHTpuAws9eYQab0jYe0CcOMEv4CdZG7d81HMbIBumHY\/us4XCRo6+AFovS3R95BNEuYU4S\/TOk8tAsn4\/LHqe9Pn48Xsyc8iFOVwA90hlvC5d39BZ9H33LYWm3y5q50nyUQFdd3e87NLNxfJSZHX9\/BjGhc8zLIK7kG5i42cli0V60b6r7a7KsE3Y+nLO8WvrYR9IxTi5bKs0qdZmLMNfGxXZ51U923vmtxflGHXdWmXON6oB9EfxXbhZYfR15fVQfHqMuvLyuD18v\/5iwLxSM0KddWkH6ljY1XXaLDQiQbNG6PgLzgaSDhmpBDGKTT0SKOnvcnR+Vrq9wxr4ZZ7cplOGE9CETnswsUB2WRI4LA+HEi8Fkg+1hBYrswaFy19re\/qJlFjhNeU+ACG20zyX4saLUrMuCAI8piFQU8XsNpFHzzNdwdjIeSM0L\/WlNEHaUA3fyNFuuKBtORJNqdYljwT71IKxkbtV4AyhtsVCKJtGi4qFlR5AO1JyRVrVmivUJP1mPvvEnXWwbXl7vLy2kuTSkPJmSLGm+tgJ7TALLyAEK2UsgpzFRZy7lYs6DWyFCcXxakhrvFMrM4WAfn47eTudNdjgrTlK9FN55IiwRUEtbXp3qlPguArCr5PbLNhDYVZVDJugY0Y0sDVty5DxvA3KpP3bZXoDDk6SBwlR3\/nFXXBd9ZEO8Oys5P0oLLX12+\/1sFaG5p1iK4SXzqOlFSQGNVgQS2a5sUIGiyWol+ePRCPidNuWkjLKxR8zYpVuBu0c5P6bSKVS1ibif5Y+2jDWF\/m5jwwm4OrkR11\/\/gCuL6HpUzlCRtXimhlF5vxM3jpjuOz+slOgw==","iv":"2beb10090c2e9910b315c317221df68f","s":"b113c255d7863692"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng