Image credits: Rimowa x Dior. Composite: Haitong Zheng
Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"9c9b7210cbbc3d39779bb843c6c856df","s":"ff496664cae907e4"}