Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"76e2deeca6061f8b224ddd4438d3f22d","s":"2bd549660a867d4b"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng