Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"0cb37e9bc91b1ad74d3cf325e2f7dd86","s":"26345b5e5744e085"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng