Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"be2defd94c5a51b6c25d792f21cab826","s":"f510cd75d02b5a85"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng