Brands no longer hold power in luxury. Who does?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"fc8dd8f079dbdfe29c5983f97bc8ceea","s":"fb0289efa59143b3"}
Image credits: Rimowa x Dior. Composite: Haitong Zheng