Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"102d32661cfbbff2be610641d84a5d68","s":"4f7602f4e473ca51"}
