Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"e5f0c18760d0a01724613323cc1e617a","s":"138c26941a12ad73"}
