Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"62aac6ee230f901dd1d0b1a8cd39d015","s":"5fe4c20f6645fa1e"}
