Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"e238835afafc5de26a489ed801af4a38","s":"89045b736e5614eb"}