Brands recalibrate focus in Japan to appeal to younger consumers
Posted ByNancy BuckleyOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"337eb1d2503b260507322afc04b3dbe8","s":"6c3a61dd4f3e03da"}
