Brands recalibrate focus in Japan to appeal to younger consumers
Posted ByNancy BuckleyOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"d8f9222c8557306a46926337f73d6501","s":"611267dd3b47e974"}
